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All Journal Jejak digital: Jurnal Ilmiah Multidisiplin
Puteri Syarifah Al Sakinah
Universitas Darul Ulum Jombang
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Strategi Konten, Konsistensi Posting, dan Kinerja Tim Media Sosial Terhadap Engagement Pengunjung di Sunrise Mall Mojokerto Aissah Nur Isnaini; Puteri Syarifah Al Sakinah; Hasannudin Nursalim Putra
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fj63x507

Abstract

This study analyzes the influence of content strategy (X1), posting consistency (X2), and social media team performance (X3) on visitor engagement (Y) at Sunrise Mall Mojokerto. The study aims to determine the simultaneous and partial effects of these variables. A quantitative approach with an associative research design was employed, involving 65 respondents who were visitors and followers of the Sunrise Mall Mojokerto Instagram account, selected based on Malhotra’s guideline. Data were collected using a five-point Likert scale questionnaire. All items were confirmed to be valid with r-count values greater than 0.2441 and reliable with Cronbach’s Alpha values above 0.70. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The partial test results indicate that content strategy (X1) and social media team performance (X3) do not have a significant effect on visitor engagement (Y), while posting consistency (X2) has a positive and significant effect. Simultaneously, variables X1, X2, and X3 have a significant effect on visitor engagement (Y). The coefficient of determination (R²) shows that these variables explain the variation in visitor engagement, while the remaining variance is influenced by other factors outside this study.
Pengaruh Lingkungan Kerja Fisik, Lingkungan Non Fisik dan Motivasi Kerja Terhadap Produktivitas Karyawan pada Perusahaa Tahu CV. Karya Perdana Desa Sumbermulyo Kecamatan Jogoroto M Fadlul Affan; Puteri Syarifah Al Sakinah; Wina Nurhayati
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bmyryh37

Abstract

This study aimed to examine the influence of the physical work environment, non-physical work environment, and work motivation on employee productivity at CV. Karya Perdana. The study was motivated by the need to improve employee productivity as a key factor in achieving organizational goals through effective workplace management and employee motivation. This study employed a quantitative explanatory research design. The sample consisted of 96 employees selected using probability sampling, while data were collected through a questionnaire that had met validity and reliability requirements. The data were analyzed using multiple linear regression, supported by t-tests and an F-test. The findings showed that the physical work environment had a positive and significant effect on employee productivity (β = 0.342; t = 5.914; p = 0.000), the non-physical work environment also had a positive and significant effect (β = 1.086; t = 11.172; p = 0.000), and work motivation positively and significantly affected employee productivity (β = 0.112; t = 2.338; p = 0.021). Simultaneously, all independent variables significantly affected employee productivity (F = 444.639; p = 0.000). The study concluded that improving the physical work environment, non-physical work environment, and work motivation enhances employee productivity and provides practical guidance for organizations in developing sustainable human resource management strategies.
Co-Authors Aissah Nur Isnaini Hasannudin Nursalim Putra M Fadlul Affan Wina Nurhayati