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All Journal Jejak digital: Jurnal Ilmiah Multidisiplin
Nurhayati Nurhayati
Universitas Bina Sarana Informatika
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Promosi Gratis Ongkir Terhadap Kepuasan Pelanggan Reven di Shopee Andri Setiawan; Siti Mabrur Rachmah; Nurhayati Nurhayati
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wz1jhf19

Abstract

The rapid growth of e-commerce in Indonesia has intensified competition among digital platforms, pushing online marketplaces to continuously improve service quality and promotional strategies in order to sustain customer satisfaction. Shopee, as one of the leading e-commerce platforms in Indonesia, provides a relevant context for examining the influence of service quality and free shipping promotions on customer satisfaction. This study aims to examine the effect of service quality and free shipping promotions on customer satisfaction of Reven products on Shopee. A quantitative research approach was employed using a survey method, with data collected from 100 respondents who have purchased products through Shopee. Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination analysis. The results indicate that service quality has a positive and significant effect on customer satisfaction, with a t-value of 2.970 exceeding the t-table value of 1.984 and a significance level of 0.004 < 0.05. Free shipping promotion also shows a positive and significant effect, with a t-value of 2.002 > 1.984 and a significance value of 0.048 < 0.05. Furthermore, both variables simultaneously have a significant effect on customer satisfaction, as indicated by an F-value of 4.372 > 3.09 with a significance value of 0.015 < 0.05. The R-square value of 0.083 suggests that the independent variables explain 8.3% of the variation in customer satisfaction, while the remaining percentage is influenced by other factors not included in this study.
Pengaruh Social Media Marketing dan Brand Awareness Terhadap Minat Beli Konsumen Kopi Kenangan di AEON Mall Jakarta Garden City Nadya Fauzia Azzahra; Siti Mabrur Rachmah; Nurhayati Nurhayati
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/e5fr9f82

Abstract

This study aims to determine the effect of Social Media Marketing and Brand Awareness on the Purchase Intention of Kopi Kenangan consumers at AEON Mall Jakarta Garden City, both partially and simultaneously. The study employed a quantitative survey approach. A total of 100 respondents were selected using purposive sampling from social media users who had purchased Kopi Kenangan products at the outlet. Data were collected through questionnaires and analyzed using multiple linear regression with IBM SPSS Statistics 25. The results show that Social Media Marketing has a positive and significant effect on Purchase Intention, with a t-value of 4.614 and significance of 0.000 < 0.05. Brand Awareness also has a positive and significant effect, with a t-value of 3.391 and significance of 0.001 < 0.05. Simultaneously, the two independent variables significantly affect Purchase Intention, with an F-value of 48.509 and significance of 0.000. The R Square value of 0.500 indicates that Social Media Marketing and Brand Awareness jointly explain 50% of the variation in Purchase Intention, while the remaining 50% is explained by factors outside the model.
Co-Authors Andri Setiawan Nadya Fauzia Azzahra Siti Mabrur Rachmah