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All Journal International Journal Corner of Educational Research (IJCER)
Ummatu Alsa Kinantu
Universitas Islam negeri Sultan Maulana Hasanuddin Banten, Indonesia
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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The 7P Marketing Mix and Islamic Values in Educational Institutions: A Library Research Study of Islamic Service Marketing StrategiesThe Ummatu Alsa Kinantu; Abdul Hay Nasuki; Siti Patimah; Rifyal Ahmad Lughowi
International Journal Corner of Educational Research Vol. 5 No. 1 (2026): July 2026
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/ijcer.v5i1.881

Abstract

Competition among Islamic educational institutions has increased alongside public demands for service quality, program relevance, transparency, and institutional credibility. This condition requires educational marketing to be managed as an integral part of educational services rather than merely as a promotional activity. This study aims to analyze the application of the 7P marketing mix in Islamic educational institutions and its integration with Islamic values. The study employed a qualitative library research approach with descriptive-analytical analysis. Data were obtained from relevant scholarly literature on service marketing, educational marketing, Islamic educational management, and Islamic marketing. The findings indicate that product, price, place, promotion, people, process, and physical evidence provide a strategic framework for strengthening institutional attractiveness, service quality, and competitiveness. Their implementation needs to be guided by honesty, trustworthiness, justice, public benefit, transparency, and social responsibility. The integration of these principles strengthens public trust, institutional credibility, and sustainable educational management. This study concludes that Islamic values can serve as an ethical and evaluative foundation for implementing the 7P marketing mix in Islamic educational institutions.
Co-Authors Abdul Hay Nasuki Rifyal Ahmad Lughowi Siti Patimah