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All Journal Jurnal Publikasi Ekonomi dan Akuntansi
Muchrina Muchran
Universitas Muhammadiyah Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kemudahan Platform Digital Dan Fitur Kepercayaan Terhadap Minat Publik Dalam Menabung Emas Almira Suci Nofsira; Miftahul Jannah; Dinda Dinda; Muchrina Muchran
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 3 (2026): September : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

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Abstract

This study aims to analyze the influence of digital platform convenience and trust features on public interest in saving digital gold among the people of Makassar City, specifically users of Pegadaian Digital Service (PDS). Employing a quantitative approach with a survey method, this research involved 130 respondents selected through purposive sampling. Data were collected via Likert scale questionnaires and analyzed using multiple linear regression through SPSS software. The research results indicate that digital platform convenience has a positive and significant effect on the interest in saving gold ($t\text{-statistic} = 8.093$; $p = 0.000$), as do trust features ($t\text{-statistic} = 7.022$; $p = 0.000$). Simultaneously, both variables explain 65.2% of the variation in the interest in saving gold ($R^2 = 0.652$). These findings confirm the Technology Acceptance Model (TAM) and Trust Theory within the context of digital gold investment, and demonstrate that the synergy of ease of access and security guarantees serves as an important foundation in driving the adoption of digital financial services in Eastern Indonesia. It is recommended to enhance convenience and trust features to further strengthen public interest.
Co-Authors Almira Suci Nofsira Dinda Dinda Miftahul Jannah