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p-Index From 2021 - 2026
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All Journal Journal of Business Economics and Management
Ramadhan Putra Pratama
Manajemen, Fakultas Ekonomi & Bisnis, Universitas Pamulang
Economics, Econometrics & Finance

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Strategi Korporat Dalam Menghadapi Perubahan Dan Persaingan Bisnis Pada Pt Cahaya Technology Unggas Divva Baharrizky; Ramadhan Putra Pratama; Nia Okta Ramadhani; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i1.1878

Abstract

Increasing competition and dynamic business environments in the poultry industry require companies to formulate responsive corporate strategies. This study examines the corporate strategy of PT Cahaya Technology Unggas, a Day Old Chick (DOC) producer, in responding to feed price fluctuations, market competition, government regulations, and customer requirements, while identifying key supporting and inhibiting factors. Using a descriptive qualitative approach, data were gathered through interviews, field observations, documentation, and partner performance records. The results indicate that the company implements supply chain integration with Farmsco Group, technology-based operational efficiency through Closed House Systems and hatchery automation, strict biosecurity, and Technical Service assistance. Evaluating partner performance shows that strategy success depends on multiple indicators, including feed conversion ratio (FCR) and mortality. Supporting factors include integrated facilities and competent human resources, whereas main obstacles involve raw material price volatility, disease risks, and partner readiness for technology adoption.
Co-Authors Divva Baharrizky Nia Okta Ramadhani Ria Aulia