<![CDATA[The evolution of the culinary sector requires MSME operators to comprehensively understand their business conditions to determine appropriate development strategies. Angkringan Cah Lanang is a culinary business serving the local community by offering affordable food and beverages. This study aims to assess the internal and external conditions of Angkringan Cah Lanang and formulate alternative business development strategies based on a SWOT analysis. A descriptive qualitative approach was employed, with data gathered through interviews, observation, and documentation. Informants included the business owner, family members involved in operations, and a customer. The findings reveal that Angkringan Cah Lanang possesses several strengths, particularly regarding taste, its signature basting sauce, affordability, menu variety, location, and customer service. Conversely, the business faces limitations regarding manpower and venue capacity. Development opportunities are evident in customer demand for menu variety, the potential use of digital services, and plans to enhance the venue's comfort. Meanwhile, external factors requiring attention include culinary business competition, fluctuations in raw material prices, and the availability of specific ingredients. Based on the SWOT analysis, business development can be pursued incrementally by preserving product characteristics, maintaining service quality, considering operational capabilities, and selectively leveraging digital marketing and menu expansion opportunities.]]>
