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All Journal Pinisi Business Administration Review
Andri Nugroho
Universitas Negeri Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Relationship of Introducing Online Grab to Shopping Desire among Information Technology Users of Business Administration Students FIS-H UNM Andri Nugroho; Hasnawi Haris; Jamaluddin Jamaluddin
Pinisi Business Administration Review Volume 8 Nomor 2, September 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i2.88760

Abstract

This research is expected to determine the extent of the relationship between promoting online capture and shopping desire among users of web-based entertainment for FIS-H UNM Business Organization students. By utilizing a quantitative research approach.This research was conducted from November to January 2023. The sample used was 80. Information gathering strategies included perceptions, polls, and documentation. Information research procedures included legitimacy tests, steadfast quality tests, reasonableness tests, enlightening inquiry, straightforward direct recurrence inquiry, and assurance coefficient inquiry. The search results showthat the clues used on each variable show that the level of web-based introducing is in a generally excellent class. The level of shopping desire is in the great class. Based on the coefficient of determination test, the size of the relationship between the two factors is very large. So it can be reasoned that the impact of introducing online on shopping desire among virtual entertainment clients of FIS-H UNM Business Organization students is very important. 
Co-Authors Hasnawi Haris Jamaluddin Jamaluddin