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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Arie Eko Cahyono
Program Studi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas PGRI Argopuro Jember
Economics, Econometrics & Finance Social Sciences

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Strategi Digital Marketing Dalam Menarik Minat Beli Konsumen Pada Buket Bunga Anna Art Gallery Di Desa Andongsari Linda Kusumawardhani; Noviana Mariatul Ulfa; Arie Eko Cahyono
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.17936

Abstract

This study aims to determine the digital marketing strategies implemented by Anna Art Gallery in attracting consumer buying interest and to identify the obstacles faced in implementing digital promotional strategies. The study employed a qualitative approach using an indepth interview method. Informants were selected using a purposive sampling technique involving the store owner, employees, and consumers of Anna Art Gallery. Data collection techniques included interviews, observation, and documentation. Data analysis used the Miles and Huberman interactive model consisting of data reduction, data presentation, and conclusion drawing. The results showed that the digital marketing strategy implemented by Anna Art Gallery utilized social media platforms such as Facebook, Instagram, and WhatsApp as the primary promotional media for bouquet flower products. Promotional content was created attractively and creatively through product photos, videos, customer testimonials, and promotions during special occasions. These strategies were proven to increase brand awareness, expand marketing reach, and attract consumer buying interest. In addition, friendly, fast, and communicative services also had a positive influence on customer satisfaction. Most consumers became aware of Anna Art Gallery through social media, indicating that digital media played an important role in purchasing decisions. However, the study also found several obstacles, such as the underutilization of TikTok, limited creative ideas in content creation, and increasingly competitive business rivalry. Therefore, Anna Art Gallery needs to continuously develop more innovative and integrated digital marketing strategies to improve business competitiveness in the digital era.
Strategi Pemasaran Dalam Meningkatkan Minat Konsumen Jasa Eyelash Extension Pada Chand’s Beauty Di Desa Kasiyan Barat Serly Avita Sari; Shendy Andrie Wijaya; Arie Eko Cahyono
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18039

Abstract

This study aims to determine the marketing strategy in increasing consumer interest in eyelash extension services at Chand’s Beauty in Kasiyan Barat Village. This research uses the 3P service marketing mix concept consisting of people, process, and physical evidence. The background of this study is based on the increasing competition in the beauty service business, so appropriate marketing strategies are needed to attract consumer interest. This research used a descriptive qualitative method. Data collection techniques were carried out through observation, interviews, and documentation. The informants consisted of the business owner and several consumers of Chand’s Beauty selected through purposive sampling. Data analysis used the Miles and Huberman model through data reduction, data presentation, and conclusion drawing. The results showed that the 3P marketing strategy implemented by Chand’s Beauty was able to increase consumer interest. In the people aspect, friendly service and good communication made consumers feel comfortable. In the process aspect, the booking system through social media made it easier for consumers to make service reservations. Meanwhile, in the physical evidence aspect, the cleanliness of the place, supporting facilities, and eyelash extension results promoted through social media became attractions for consumers. Therefore, the 3P marketing strategy had a positive influence on consumer interest in eyelash extension services at Chand’s Beauty.
Upaya Peningkatan Produktivitas Usaha Tahu Melalui Pemanfaatan Teknologi Sederhana (Ketel Uap) Pada Usaha Tahu Bu Uyik Di Dusun Muneng Siti Aisyah; Shendy Andrie Wijaya; Arie Eko Cahyono
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18040

Abstract

He tofu industry is one of the micro-scale business sectors that plays an important role in meeting community food needs and creating employment opportunities. However, production processes that are still carried out traditionally often result in low productivity, high labor utilization, and inefficient production time. This study aims to identify efforts to improve productivity through the utilization of simple technology in the form of a steam boiler at Bu Uyik’s tofu business in Muneng Hamlet. The research employed a descriptive qualitative method with data collection techniques consisting of observation, interviews, and documentation. The analysis was conducted by comparing production conditions before and after the implementation of the steam boiler in the tofu-making process. The results of the study indicate that the use of a steam boiler significantly improves production efficiency, accelerates the soybean cooking process, reduces fuel consumption, and increases tofu production capacity. In addition, the application of this simple technology helps reduce workers’ workload and produces more consistent tofu quality. Through the implementation of steam boiler technology, Bu Uyik’s tofu business in Muneng Hamlet has been able to enhance business productivity, reduce operational costs, and improve the overall effectiveness of the production process. Therefore, the use of simple technologies such as steam boilers can serve as an appropriate solution for tofu-processing micro, small, and medium enterprises (MSMEs) to enhance competitiveness and business sustainability amid technological advancements and increasingly competitive market conditions
Co-Authors Linda Kusumawardhani Noviana Mariatul Ulfa Serly Avita Sari Shendy Andrie Wijaya Siti Aisyah