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Dinda Widia Azhari
Universitas Malikussaleh

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THE EFFECT OF PERCEIVED INTEREST, EXPERIENTIAL MARKETING AND PROMOTION ON RETURN VISIT INTEREST AT BURTELEGE TAKENGON TOURISM, CENTRAL ACEH REGENCY Dinda Widia Azhari; Rahmaniar; Mariyudi; Chalirafi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 3 (2027): January - ON PROGRESS
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22726837

Abstract

The results of this study indicate that, partially, the Perceived Interest variable has a positive and significant effect on Revisit Intention, with a significance value of 0.002 < 0.05 and a t-statistic > t-table value (3.255 > 1.661). The Experiential Marketing variable also has a positive and significant effect on Revisit Intention, with a significance value of 0.002 < 0.05 and a t-statistic > t-table value (3.157 > 1.661). Furthermore, the Promotion variable has a positive and significant effect on Revisit Intention, with a significance value of 0.003 < 0.05 and a t-statistic > t-table value (2.667 > 1.661). Simultaneously, all three independent variables—namely Perceived Interest, Experiential Marketing, and Promotion—jointly have a positive and significant effect on Revisit Intention, with an F-statistic of 51.707 > F-table value of 2.70 and a significance value of 0.000 < 0.05. The Adjusted R Square value of 0.606 indicates that 60.6% of the variation in Revisit Intention can be explained by these three independent variables, while the remaining 39.4% is explained by other variables outside this research model.
Co-Authors Chalirafi, Chalirafi Mariyudi Mariyudi Rahmaniar