Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Rahmaniar
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
EFFECT OF PRIVACY SECURITY, WEBSITE CONTENT, CUSTOMER SERVICE AND ATMOSPHERIC ON E-SHOPPING INTENTION Mirna Zahara; Rahmaniar; Jullimursyida; Munandar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1476

Abstract

This research aims to analyze the influence of Privacy Security, Website Content, Customer Service and Atmosphere on E-Shopping Intention among students at the Faculty of Economics and Business, Malikussaleh University. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents used in this research were 112 students from the Faculty of Economics and Business, Malikussaleh University. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that privacy/security influences e-shopping intention, website content influences e-shopping intention, customer service influences e-shopping intention, atmospheric influences e-shopping intention and simultaneously privacy/security, website content, customer service and atmosphere influence e-shopping intention.
THE EFFECT OF BRAND CONSCIOUSNESS, FASHION CONSCIOUSNESS, VALUE CONSCIOUSNESS AND SOCIAL INFLUENCE ON THE INTENTION TO BUY COUNTERFEITS PRODUCTS Martua Rahmat; Nurainun; Rahmaniar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2141

Abstract

This research examines the influence of brand consciousness, fashion consciousness, value consciousness, and social influence on the intention to purchase counterfeit products. The study uses primary data from questionnaires distributed to 140 respondents selected by purposive sampling. Data analysis was conducted through multiple linear regression with SPSS version 2.0. Confirmatory Factor Analysis (CFA) tests data validity, while multiple linear regression tests the hypothesis. The results show that brand consciousness positively and significantly influences the intention to purchase counterfeit products. Consumers with high brand consciousness are inclined toward counterfeit products, perceiving them to have similar quality and brand image to the originals. Fashion consciousness also has a positive influence, indicating that consumers with high fashion awareness but lower purchasing power see counterfeit products as an appealing alternative. Value consciousness, however, does not significantly impact the intention to purchase counterfeit products. Consumers who prioritize quality are less likely to buy counterfeits due to the risk of products not meeting expectations. Social influence has a significant impact on the intention to buy counterfeit products; Consumers with financial constraints may be more inclined to purchase counterfeit goods as a way to align with their social circles.
THE INFLUENCE OF THE 4 FS (FAMILY, FRIENDS, FANS, AND FOLLOWERS) ON PURCHASING DECISIONS FOR WARDAH COSMETIC PRODUCTS (CASE STUDY: IN THE CITY OF BIREUEN) Adnan; Nadhila Isara; Naufal Bachri; Rahmaniar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4068

Abstract

This research investigates the impact of the 4Fs Family, Friends, Fans and Followers on consumer purchasing decisions regarding Wardah cosmetic products in Bireuen City. In the context of the Fourth Industrial Revolution, evolving lifestyles and shifting consumer behaviours demand a more profound understanding of the role of social influences in marketing. A quantitative research design was employed, with data being gathered via survey questionnaires from 120 active users of Wardah products. The collected data were analysed using SPSS version 21. The findings indicate that the Family variable does not exert a statistically significant effect on purchasing decisions, as evidenced by a significance value of 0.378. Conversely, the Friends variable demonstrates a strong positive and significant influence, with a p-value of 0.001. In a similar vein, the Fans variable exerts a substantial influence on consumer decisions, attaining a significance level of 0.021. However, the Followers variable does not appear to influence purchasing behaviour, as reflected by a p-value of 0.921. The findings of this study indicate that interpersonal interactions, particularly with friends and fans, have a substantial impact on consumer preferences and decision-making processes. In contrast, the roles of family and followers appear to be relatively insignificant. The study offers valuable implications for marketers, emphasising the importance of leveraging peer and fan-based social dynamics when crafting targeted promotional strategies.
Co-Authors Adnan Adnan Jullimursyida Martua Rahmat Mirna Zahara Munandar Munandar Nadhila Isara Naufal Bachri, Naufal Nurainun