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All Journal Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Eko Daryanto
Universitas Dian Nusantara
Humanities Computer Science & IT Education Health Professions Social Sciences Other

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Transformasi Digital Koperasi melalui Pelatihan Pembuatan Konten Pemasaran TikTok pada KSU Rakyat Sejahtera Abadi (Raja) Rahmat Rahmat; Eko Daryanto; Agtovia Frimayasa
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 4 No. 3 (2026): September: Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v4i3.2930

Abstract

In the Industrial Revolution 4.0 era, the limitation of conventional marketing reach and low adoption of digital technology pose major challenges to cooperative sustainability. Koperasi Serba Usaha (KSU) Rakyat Sejahtera Abadi (Raja) Bekasi possesses strong asset potential of IDR 2.5 billion with 450 active members. However, the cooperative faces stagnant member growth (<5% annually) with 70% of members aged over 45, primarily due to 100% reliance on conventional marketing strategies (zero digital content). This Community Service (PkM) project aims to boost the digital capacity of cooperative managers and members through training in business social media account setup, digital target audience mapping, and short video content creation on TikTok integrated with Artificial Intelligence (AI) tools. The execution methods consisted of preparation (assessment), implementation (lectures, discussions, and hands-on practical guidance), and evaluation. Held on April 19, 2026, in Rawalumbu, Bekasi City, the event engaged 60 participants. The results demonstrated a significant enhancement in participants' hard skills regarding storyboard creation, promotional video production for savings and loan products, and TikTok algorithm optimization. This initiative successfully laid a sustainable digital transformation foundation for KSU Raja to expand market reach and attract younger generation.
Co-Authors Agtovia Frimayasa Rahmat Rahmat