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All Journal Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Abdimas Paspama
Rahmat Rahmat
Universitas Dian Nusantara
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences

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ANALISIS PENGARUH PRODUK, ORANG, DAN KUALITAS LAYANAN TERHADAP KEPUASAN ORANGTUA MURID DI SEKOLAH NISRINA BEKASI Rahmat Rahmat
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 2 No 1 (2021): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (616.748 KB) | DOI: 10.59832/jpmk.v2i1.12

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh produk, orang, dan kualitas layanan terhadap kepuasan orangtua murid di Sekolah Nisrina Bekasi. Populasi dan sampel dalam penelitian ini adalah orangtua murid, dengan responden sebanyak 85 orang. Jenis penelitian yang digunakan adalah kuantitatif. Metode analisis yang digunakan yaitu uji validitas, uji reliabilitas analisis regresi linear berganda dan uji hipotesa. Hasil dari penelitian ini menunjukan bahwa variabel independen produk, orang, dan kualitas layanan memiliki pengaruh yang signifikan terhadap kepuasan orangtua murid di Sekolah Nisrina Bekasi.
Optimization of Social Media as a Means of Promotion and Marketing for MSME Products in Tanjung Duren Utara, West Jakarta Agtovia Frimayasa; Ibnu Haris Nasution; Yanthy Herawaty Purnama; Rahmat Rahmat
Abdimas Paspama Vol. 3 No. 02 (2025): Abdimas Paspama, 2025, June 2025
Publisher : Abdimas Paspama

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy but still face challenges in marketing their products. Social media serves as a viable solution to enhance MSME promotion and market reach at a relatively low cost. This Community Service Program (PKM) aims to enhance the capacity of MSME entrepreneurs in Tanjung Duren Utara in optimizing the use of social media for product marketing. The methods used in this program include training, mentoring, and evaluation of the digital marketing strategies implemented by participants. The results indicate an improvement in participants' understanding and skills in managing social media as an effective marketing tool.
Co-Authors Agtovia Frimayasa Ibnu Haris Nasution Yanthy Herawaty Purnama