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All Journal Journal Health Applied Science And Technology (JHAST)
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Universitas Muhammadiyah Ahmad Dahlan Palembang
Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Education Environmental Science Health Professions Immunology & microbiology Public Health

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Analisis Dampak Digitalisasi Produk Di Era Society 5.0 Terhadap Usaha Mikro, Kecil, Dan Menengah Dalam Penguatan Daya Saing: Analysis Of The Impact Of Product Digitalization In The Society 5.0 Era On Micro, Small, And Medium Enterprises In Strengthening Competitiveness Paray Theo Lonando; Muhammad Hafidz; Ranti
jurnal kesehatan terapan sains dan teknologi Vol 4 No 2 (2026): Journal Health Applied Science And Technology (JHAST)
Publisher : IKesT Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52523/jhast.v4i2.130

Abstract

Technological advancements have ushered the world into the Society 5.0 era—a human-centric societal concept that balances economic progress with the resolution of social issues through the integration of cyberspace and physical space. A crucial aspect of this digital transformation is product digitalization, which encompasses the processes of creating, modifying, or distributing products and services using digital technologies. The 10 Ulu Urban Village in Palembang City, as part of the urban ecosystem, features unique MSMEs (Micro, Small, and Medium Enterprises) that are often based on local or traditional products. This research is highly urgent because MSMEs in 10 Ulu urgently need to adapt quickly to the demands of the Society 5.0 era; however, there is a knowledge gap regarding the specific mechanisms by which product digitalization effectively strengthens their local competitiveness. The objective of this research is to conduct an in-depth analysis and measure the causal impact of product digitalization on various dimensions of MSME competitiveness, as well as to identify the factors that hinder or facilitate this process. The targeted output for this research is a publication in a SINTA-4 accredited journal. Keywords: MSMEs, Digitalization, Competitiveness, Society 5.0 Era, Products
Co-Authors Muhammad Hafidz Paray Theo Lonando