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All Journal Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal)
Badawi
Management Study Program, Faculty of Economics and Business, Universitas Muhammadiyah Cirebon, Cirebon, Indonesia
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Effects of Perceived Ease of Use and Security of QRIS on Generation Z’s Usage Intention through User Satisfaction: A Study of Students at Universitas Muhammadiyah Cirebon Nastiti Panggayuh; Badawi; Puspa Dewi Yulianty
Britain International of Linguistics Arts and Education (BIoLAE) Journal Vol 8 No 3 (2026): Britain International of Linguistics, Arts and Education - November
Publisher : Britain International for Academic Research (BIAR) Publisher

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Abstract

The development of digital payment systems in Indonesia has encouraged the increasing use of the Quick Response Code Indonesian Standard (QRIS) as a cashless transaction instrument. Generation Z is the user group with the highest level of digital technology adoption; however, continued QRIS usage is still influenced by various factors, particularly perceived ease of use, security, and user satisfaction. This study aims to analyze the effects of perceived ease of use and security on QRIS usage intention, with user satisfaction as a mediating variable, among students at Universitas Muhammadiyah Cirebon. The study employed a quantitative approach with an explanatory research design. The sample consisted of 160 respondents selected using purposive sampling. Data were collected through a questionnaire using a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that perceived ease of use has a positive and significant effect on user satisfaction and QRIS usage intention. Security has a positive and significant effect on usage intention but does not significantly affect user satisfaction. In addition, user satisfaction has a positive and significant effect on QRIS usage intention. The mediation analysis shows that user satisfaction mediates the effect of perceived ease of use on QRIS usage intention but does not mediate the relationship between security and usage intention. The findings indicate that ease of use is the primary factor in enhancing satisfaction and encouraging continued QRIS usage among Generation Z.
The Effects of Menu Variety and Service Quality on Repurchase Intention through Customer Satisfaction Rizkyana Amalia; Badawi; Citra Faathir Widiana
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 13 No 4 (2026): Konfrontasi, December
Publisher : Budapest International Research and Critics University

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This study analyzes the effects of menu variety and service quality on repurchase intention, with customer satisfaction as a mediating variable, at Kisamen NoodleBar in Cirebon. The study employed an explanatory quantitative design. The population comprised 6,036 customers between September 2025 and February 2026, while a sample of 98 respondents was determined using the Slovin formula, with data collected through Likert-scale questionnaires. Data were analyzed using multiple linear regression, path analysis, t-tests, an F-test, and Sobel tests in IBM SPSS Statistics 31. The results show that menu variety had a positive and significant effect on customer satisfaction (t=5.503; p<0.001), service quality had a positive and significant effect on customer satisfaction (t=9.092; p<0.001), and customer satisfaction had a positive and significant effect on repurchase intention (t=9.126; p<0.001). Customer satisfaction did not mediate the effect of menu variety on repurchase intention (z=1.18), but it mediated the effect of service quality on repurchase intention (z=4.18). The models explained 47.1% of the variation in customer satisfaction and 50.7% of the variation in repurchase intention. The findings emphasize that service improvements create a stronger repurchase pathway through satisfaction, whereas menu variety needs to be accompanied by relevant and consistent differentiation to produce an indirect effect.
Co-Authors Citra Faathir Widiana Nastiti Panggayuh Puspa Dewi Yulianty Rizkyana Amalia