<![CDATA[The increasingly fierce competition in the Bottled Drinking Water industry requires companies not only to rely on product quality but also to strengthen their brand image and build consumer trust in order to influence purchase intention. This study aims to analyze the effects of brand image and brand trust on the purchase intention of AQUA products in Cibinong District, both partially and simultaneously. This study adopts a quantitative approach, using purposive sampling to select 96 respondents who are consumers of AQUA products in Cibinong District. Data were collected through online questionnaires and analyzed using multiple linear regression analysis with the help of SPSS software version 25. The results show that brand image has a positive and significant effect on purchase intention. This is confirmed by the partial t-test, which yields a probability value of 0.000 < 0.05 and a calculated t-value greater than the t-table value (5.519 > 1.290). Similarly, brand trust also has a positive and significant partial effect on purchase intention, supported by a probability value of 0.000 < 0.05 and a calculated t-value greater than the t-table value (8.310 > 1.290). Furthermore, brand image and brand trust together have a positive and significant simultaneous effect on the purchase intention of AQUA products in Cibinong District. This is indicated by a calculated F-value of 56.719, which is greater than the F-table value of 3.09, with a significance level of 0.000 < 0.05.]]>
