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p-Index From 2021 - 2026
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All Journal International Journal of Digital Entrepreneurship and Business (IDEB)
Dorris Yadewani
Universitas Ekasakti, Indonesia
Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Adoption Of Business Intelligence Systems in Small and Medium Enterprises: An Integrated TAM-TOE Perspective Dorris Yadewani; Hendrik Permana; Marjohan .; Salamiah Muhd Kulal
International Journal of Digital Entrepreneurship and Business Vol 7 No 1 (2026): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : Universitas Jakarta Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v7i1.405

Abstract

This study investigates the factors influencing the adoption of business intelligence (BI) systems among small and medium enterprises (SMEs). By integrating the Technology Acceptance Model (TAM) with the Technology-Organization-Environment (TOE) framework, this research proposes a comprehensive model that was empirically tested using data collected from 312 SME managers across multiple industries in Indonesia. A quantitative approach was employed using an online survey instrument, and the data were analyzed using Structural Equation Modeling with Partial Least Squares (PLS-SEM). The results indicate that perceived usefulness, organizational readiness, and competitive pressure are the strongest predictors of BI adoption intention among SMEs. Interestingly, perceived ease of use has a weaker effect than expected, suggesting that SME managers prioritize strategic value over usability when considering BI adoption. Furthermore, top management support positively moderates the relationship between organizational readiness and BI adoption intention. This study extends the theoretical understanding of technology adoption in resource-constrained settings and provides practical recommendations for BI vendors and policymakers targeting the SME market.
Co-Authors Hendrik Permana Marjohan . Salamiah Muhd Kulal