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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Aptisi Transactions on Technopreneurship (ATT) International Journal of Cyber and IT Service Management (IJCITSM)
Andi Primafira Bumandava Eka
STIE Manajemen Bisnis
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Enhancing MSME Performance Through Customer Centered Design and Competitive Intelligence Syahyono Syahyono; Euis Saribanon; Andi Primafira Bumandava Eka
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.948

Abstract

This study examines the impact of customer centered design and competitive strategy on the business performance of Micro, Small, and Medium enterprises (MSMEs) in the technology and manufacturing sectors, with a focus on Bekasi Regency, Indonesia. Through a mixed methods approach, the research integrates strategic absorptive capacity and competitive intelligence as mediators to explore how these factors influence business performance. The results indicate that customer experience management significantly enhances strategic absorptive capacity, which, in turn, positively impacts competitive intelligence and business performance. However, product development capability was found to have no direct effect on strategic absorptive capacity. The findings highlight the importance of developing strategic absorptive capacity to effectively utilize customer insights and market trends, thereby improving business competitiveness. The study provides valuable insights for MSMEs owners and managers, especially in rapidly developing regions, offering practical recommendations for building capabilities that foster sustainable growth and market adaptability. These findings contribute to the theoretical understanding of innovation management and competitive strategy in MSMEs.
Enhancing Digital Service Performance through Transformation Capability and Knowledge Sharing in MSMEs Syahyono Syahyono; Euis Saribanon; Andi Primafira Bumandava Eka; Murphy Mutie
International Journal of Cyber and IT Service Management Vol. 6 No. 2 (2026): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v6i2.272

Abstract

This study addresses the growing need for manufacturing Micro, Small, and Medium-Sized Enterprises (MSMEs) to transform digital technology investments into sustainable business performance. Grounded in the Knowledge-Based View and Dynamic Capability Theory, this study aims to examine the effect of Digital Transformation Capability on Business Performance through the mediating roles of Absorptive Capacity and Knowledge Sharing among metal machining MSMEs in Bekasi City and Bekasi Regency, Indonesia. A quantitative explanatory research design was employed using a structured questionnaire distributed to 289 owners and managers selected through purposive sampling. The data were analyzed using Covariance-Based Structural Equation Modeling with IBM SPSS AMOS. The structural model demonstrated a good fit with the empirical data, indicated by CFI = 0.982, TLI = 0.960, and RMSEA = 0.027. The findings show that Digital Transformation Capability positively strengthens organizational capabilities, while Absorptive Capacity plays a critical mediating role in translating digital transformation into improved Business Performance. The mediation analysis confirms that Absorptive Capacity fully mediates the relationship between Digital Transformation Capability and Business Performance, indicating that digital investments generate greater value when firms can effectively acquire, assimilate, transform, and exploit strategic knowledge. The study extends the Knowledge-Based View and Dynamic Capability Theory by integrating digital transformation, Absorptive Capacity, and knowledge sharing within a unified MSME performance framework. The findings also highlight the importance of combining digital adoption with organizational learning, employee capability development, and knowledge-sharing practices to achieve sustainable competitiveness.
Co-Authors Euis Saribanon Murphy Mutie Syahyono Syahyono Syahyono Syahyono