<![CDATA[Purpose: This study analyzes the implementation of the Legal Metrology supervision policy through Instagram-based education by the Directorate of Metrology. It evaluates digital communication effectiveness and identifies factors influencing policy implementation to ensure accurate measurements and consumer protection.Methodology: This study employs a descriptive qualitative approach using Van Meter and Van Horn’s policy implementation theory. SWOT analysis was also conducted to identify internal strengths and weaknesses, external opportunities and threats, and formulate strategic recommendations.Results: Instagram has been moderately effective in supporting policy implementation and public education, but its potential remains underutilized due to limited human resources, organizational constraints, and low public engagement.Conclusions: The Directorate of Metrology has advanced digital public education. Strengthening human resources, improving content quality, and enhancing outreach strategies are essential to increasing policy effectiveness and public trust.Limitations: This study is limited to qualitative analysis and does not include quantitative measurements of social media engagement or comparisons with other governmental institutions.Contributions: This study extends Van Meter and Van Horn’s policy implementation theory by integrating contemporary digital governance perspectives to examine the effectiveness of social media in legal metrology supervision and public education. It provides theoretical and practical insights into optimizing digital communication strategies, strengthening public engagement, improving policy implementation, and enhancing consumer protection.]]>
