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All Journal International Journal of Application on Economics and Business
Sawidji Widoatmodjo
Faculty of Economics and Business, Universitas Tarumanagara, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE ROLE OF SOCIAL MEDIA INFORMATION IN BULLISH AND BEARISH MARKET CONDITIONS: EVIDENCE FROM THE INDONESIAN STOCK EXCHANGE Sawidji Widoatmodjo; Halim Putera Siswanto
International Journal of Application on Economics and Business Vol. 4 No. 3 (2026): August 2026
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v4i3.673-688

Abstract

This study aims to test the hypothesis that information posted on social media plays an important role in influencing stock trading volume and trading frequency under bullish and bearish market conditions on the Indonesia Stock Exchange. A multivariate regression analysis approach is employed involving one main variable and six control variables across 12 industry sectors. The data consists of primary data, namely buy postings and sell postings. Secondary data were used for the control variables represent corporate financial performance, and Trading volume and trading frequency, as dependent variables. The results show a significant effect of buy posting on trading volume and trading frequency in bullish market conditions, and a significant effect of sell posting on the two dependent variables in bearish market conditions. This study has implications that social media information is more important than fundamental per price factors in stock investment decisions. As a recommendation, investors must pay attention to information shared on social media platforms and participate in social media discussions. This research contributes to the literature in four fields, first providing the impact of social media information on stock values in separate market conditions, that never been done before. Second, trading frequency, as a proxy for stock values, is new in this research area. Third, the rare use of Telegram as a social media platform adds to the existing research. Fourth, this research provides proof from Indonesia or developing country.
THE EFFECT OF BRAND AWARENESS, PRICE PROMOTION ON PURCHASE INTENTION: MODERATING ROLE OF IMPULSIVE BUYING Eldo Elmer Kharisma Widodo; Sawidji Widoatmodjo
International Journal of Application on Economics and Business Vol. 4 No. 3 (2026): August 2026
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v4i3.727-741

Abstract

The purpose of this study was to determine the effect of brand awareness, price promotions, and impulse buying on purchase intentions of various brands of ready-to-drink (RTD) coffee products sold in West Jakarta. This study used a quantitative method with a sample of 120 respondents randomly distributed by distributing questionnaires to 120 respondents in West Jakarta who had purchased well-known brands of coffee. Based on primary data from 120 respondents, the results of the study indicate that brand awareness has a positive effect on purchase intentions, price promotions have a positive effect on purchase intentions, and impulse buying has a positive effect on the relationship between brand awareness and purchase intentions. Impulsive buying has a positive effect on the relationship between price promotions and purchase intentions. This study proves that RTD consumer purchase intentions can be influenced by the variables of brand awareness, price promotions, and impulse buying.
Co-Authors Eldo Elmer Kharisma Widodo Halim Putera Siswanto