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All Journal AJAD : Jurnal Pengabdian kepada Masyarakat
Adellia Adellia
Universitas Wijaya Putra
Humanities

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Gambiran Sociopreneur Hub: Aktualisasi Hortikultura Bernilai Jual dan Gerakan Sadar Hukum Lingkungan Desa Muhammad Luthfi Alif Utama; Yurilla Endah Muliatie; Ardhifian Firmansyah; Ramadanti Ramadanti; Erina Dwi Novia Ningrum; Adellia Adellia; Nazhma May Ranie; Evelyn Rayyan M
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): DECEMBER 2026
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v6i3.945

Abstract

Gambiran Village in Prigen District, Pasuruan Regency, East Java, possesses significant horticultural potential; however, its utilization remains suboptimal due to limitations in post-harvest processing, packaging, and marketing, alongside low community awareness regarding environmental law. To address these issues, a community service program titled Gambiran Sociopreneur Hub: Realizing High-Value Horticulture and a Village Environmental Law Awareness Movement was implemented using a Participatory Action Research (PAR) approach. The program focused on three key areas: Horti-Socio Business Classes to foster innovation in product development, packaging, and digital marketing of horticultural produce; education and practical training on waste management to support a circular economy; and legal education combined with assistance for conflict resolution at the community level. Program outcomes included enhanced resident capacity to develop marketable processed horticultural products, the creation of a digital business catalog, the establishment of a pilot waste-sorting cluster, and the formulation of village-level conflict mediation Standard Operating Procedures (SOPs). This initiative demonstrates that community empowerment can drive sociopreneurship-based economic growth while simultaneously strengthening long-term compliance with environmental laws.
Co-Authors Ardhifian Firmansyah Erina Dwi Novia Ningrum Evelyn Rayyan M Muhammad Luthfi Alif Utama Nazhma May Ranie Ramadanti Ramadanti Yurilla Endah Muliatie