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All Journal AJAD : Jurnal Pengabdian kepada Masyarakat
Muhammad Azka A.M
Universitas Muhammadiyah Jakarta
Humanities

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Daon Wira (Desa Daon Wirausaha): Transformasi Produk Lokal melalui Penguatan UMKM Menuju Ekonomi Desa Berkelanjutan Rania Aisyah Shaqi; Nur Andini Sulistia; Nayla Larasati Arinda Putri; Delta Nursyifa; Siti Anisaah; Bimbi Riris Tri Astuti; Fredy Wage Bimo Silitonga; Aprilia Andini; Cut Fatimah Keumala Putri; Zahra Puspita Sari; Siti Awaliah Latifah; Muhammad Azka A.M; Raihan Fajriansyah; Bayu Firmansyah; Galuh Rachman Yudhistira; Angga Satria Winangku; Nur Muhamad Iqbal
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): DECEMBER 2026
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v6i3.1014

Abstract

This community engagement activity was implemented through the Student Organization Capacity Strengthening Program (PPK Ormawa) under the DAON WIRA program to strengthen the capacity of the Women Farmers Group (KWT) in Daon Village in developing local processed product businesses. The main challenges faced by the partner group included weak institutional management, unsystematic financial recording, and limited product development, packaging, legal compliance, and marketing. The program employed a participatory approach through needs assessment, training, mentoring, monitoring, and evaluation. Interventions were carried out through three interrelated initiatives: DAON WIRA, SAKU DESA, and GEMAR DESA, which focused on institutional strengthening, financial management, and product development and marketing. The results indicate an increase in institutional and business management capacities, supported by the preparation of basic financial analyses and business plans. This program has encouraged KWT to manage its enterprise more systematically, strategically, and sustainably.
Co-Authors Angga Satria Winangku Aprilia Andini Bayu Firmansyah Bimbi Riris Tri Astuti Cut Fatimah Keumala Putri Delta Nursyifa Fredy Wage Bimo Silitonga Galuh Rachman Yudhistira Nayla Larasati Arinda Putri Nur Andini Sulistia Nur Muhamad Iqbal Raihan Fajriansyah Rania Aisyah Shaqi Siti Anisaah Siti Awaliah Latifah Zahra Puspita Sari