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All Journal Jurnal Pemberdayaan Pariwisata
Annisa Aprilia Anindiar
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pelatihan Pemasaran dan Branding Terhadap Pelaku UMKM Cibeber, Purwakarta, Jawa Barat Alda Chairani; Eduard Rudolf Pangkerego; Irfal Irfal; Pricilia Johani Sakti; Annisa Aprilia Anindiar
Jurnal Pemberdayaan Pariwisata Vol 7 No 1 (2025): Jurnal Pemberdayaan Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat IP Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jpp.v7i1.1903

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Desa Cibeber, Purwakarta face significant challenges in product marketing, especially in brand visibility and the use of digital marketing. This community service program aims to enhance the knowledge and skills of MSME actors in marketing strategies, branding, and digital marketing to improve the competitiveness of local products. The method used combines counseling, practical training, and personal consultation with a participatory approach. The results show a significant increase in participants’ understanding of digital marketing concepts and their ability to create promotional content and manage business accounts on digital platforms. Personal mentoring provided tailored solutions according to each participant’s needs, making the marketing strategies relevant and effective. In conclusion, this program successfully strengthens the marketing capacity of MSMEs in Desa Cibeber, positively impacts business sustainability, and encourages a more adaptive mindset toward modern marketing opportunities. Keywords: MSMEs, digital marketing, branding, training, empowerment
Co-Authors Alda Chairani Irfal Irfal Johani Sakti, Pricilia Rudolf Pangkerego, Eduard