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All Journal TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Journal of Hospitality Accommodation Management
Alda Chairani
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Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

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Pemberdayaan UMKM Komunitas Jakarta Entrepreneur Tentang Inovasi Pengemasan Makanan Dan Minuman Alda Chairani; Heny Ratnaningtyas; Pricilia Johani Sakti; Michael Khrisna Aditya; Eduard Rudolf Pangkerego
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v4i2.4479

Abstract

Extension activities regarding food and beverage packaging aim to provide relevant knowledge and skills to MSMEs in the Jakarta Entrepreneur community in an effort to improve the quality of their products and competitiveness in the market. This extension activity is carried out through direct assistance with initial observations and evaluations to understand and improve the packaging process, counseling with presentations, and training on packaging techniques. The pre-test and post-test are used to measure changes in participants' knowledge and skills, with the aim of improving the quality of product packaging and the competitiveness of MSMEs in the market. Product packaging outreach activities for MSMEs in the Jakpreneur community succeeded in increasing participants' understanding of the importance of good packaging. Through mentoring, counseling, outreach and consultation, participants now understand packaging as product protection and an important information medium. In order for this understanding to continue, MSME players are advised to take part in further training and ongoing assistance, as well as involving the government and industry associations to ensure compliance with packaging standards.
Transforming Culinary MSME Sales through E-Commerce to Strengthen Tourism Villages: A Case Study of Cibeber Village, Purwakarta Heny Ratnaningtyas; Alda Chairani; Pricilia Johani Sakti; Irfal; Eduard Rudolf Pangkerego
Journal of Hospitality Accommodation Management (JHAM) Vol. 5 No. 1 (2026): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v5i1.2188

Abstract

This study aims to analyze the use of e-commerce by culinary MSMEs in Cibeber Village, Purwakarta, to support the development of culinary-based tourism villages. The research focused on identifying barriers, opportunities, and strategic assistance needed to enable MSMEs to transform digitally. The research method used a qualitative approach with a case study design. Data were collected through semi-structured interviews, field observations, and documentation with key informants, culinary MSME owners who had been operating for at least two years. The results showed that most MSMEs still rely on traditional sales through local markets, consignment sales at stalls, and word-of-mouth promotion. Low digital literacy, limited internet infrastructure, and a culture of face-to-face transactions are the main factors inhibiting e-commerce adoption. Nevertheless, MSMEs expressed interest in utilizing the market if training, technical assistance, and better internet access were available. The study's conclusions confirm that digital transformation for culinary MSMEs in Cibeber Village is not merely a necessity but also a strategic opportunity to increase competitiveness and support the village's branding. Research recommendations include implementing ongoing digital literacy training, improving internet infrastructure, providing comprehensive transaction security education, and integrating mentoring based on collaboration among the government, academics, and the private sector
Co-Authors Heny Ratnaningtyas Irfal Johani Sakti, Pricilia Michael Khrisna Aditya Rudolf Pangkerego, Eduard