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All Journal Al-Mi'thoa: Jurnal Zakat dan Wakaf
Nurul Indah Fitriani
Institut Ilmu Al-Qur'an (IIQ) Jakarta

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Analisis SWOT terhadap Strategi Fundraising dalam Meningkatkan dana ZIS di Kabupaten Tangerang Nurul Indah Fitriani; Mulfi Aulia
Al-Mi'thoa: Jurnal Zakat dan Wakaf Vol 3 No 1 (2025): Al-Mi'thoa: Jurnal Zakat dan Wakaf
Publisher : Prodi Manajemen Zakat dan Wakaf Fakultas Syariah IIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33511/almithoa.v3n1.57-71

Abstract

This research uses a qualitative method with focused interviews and SWOT analysis techniques. Data were obtained from an interview with the Vice Chairman I of BAZNAS Kabupaten Tangerang and from official documents. The study aims to determine the fundraising strategies implemented and to identify the supporting and inhibiting factors. The results show that BAZNAS Kabupaten Tangerang focuses on nurturing relationships with muzakki (donors) and increasing public awareness through socialization. Supporting factors include experienced staff, a clear organizational structure, and support from the government and the community. Inhibiting factors, however, are low public awareness and competition with other zakat institutions.
Co-Authors Mulfi Aulia