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All Journal Journal of Vocational Applied Research and Studies
Chusnu Syarifa Diah Kusuma
UNY

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Family Financial Management Training as an Effort to Create Healthy and Prosperous Families in Karangsari, Pengasih, Kulon Progo Chusnu Syarifa Diah Kusuma; Betanika Nila Nirbita; Barida Rakhma Nuranti; Ahmad Samlawi; Danang Setyaramadani
Journal of Vocational Applied Research and Studies Vol. 1 No. 2 (2024)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jvars.v1i2.811

Abstract

This training program aimed to improve family financial literacy as part of a strategy to strengthen family resilience, improve welfare, and reduce the risk of poverty. The training was initiated because of the lack of skills in managing family finances. Two activities were conducted during the training, namely classical classes and workshops. In classical classes, the spokesperson provided an explanation of the material, while the workshop was about financial planning and management practice. This training was held at the Karangsari Village Hall, Pengasih, Kulon Progo, with 30 participants from the Family Welfare Movement/Pemberdayaan dan Kesejahteraan Keluarga (PKK). The results of the training showed an increase in participant knowledge, as evidenced by an increase in scores from the pre-test to the post-test. The average pre-test score of participants was 57, while the average post-test score was 75, indicating an increase in their understanding of family financial management. The implication of this training is the importance of forming financial literacy cadres among PKK members to become agents of disseminating financial literacy in Karangsari Village.
The Role Of Social Media In Promoting The Sustainability Of (Micro, Small, And Medium Enterprises (Msmes) In The Digital Era Rizki Pratama Johanis Paransa; Chusnu Syarifa Diah Kusuma; Fajar Wahyu Nugroho; Kurnia Wulandari
Journal of Vocational Applied Research and Studies Vol. 2 No. 2 (2025)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jvars.v2i2.2526

Abstract

Sustainable transformation is key for MSMEs in the digital age, amid the complexity and technological developments that shorten business cycles. This study aims to explore the influence of social media on the sustainability of MSMEs in Yogyakarta, which increasingly rely on digital marketing through platforms such as Instagram. With more than 346 thousand MSMEs in Yogyakarta utilizing digital services, this study uses a quantitative approach with a survey method of 100 respondents. Data analysis was conducted using the partial least square structural equation modelling (PLS-SEM) model. The results show that social media has a significant influence on the sustainability of MSMEs (t-statistic = 6.545, p < 0.001), increasing visibility, expanding market reach, and strengthening customer loyalty. These findings are in line with the importance of interactive digital marketing communication, where MSMEs can interact directly with consumers. This study recommends that MSMEs be more active in utilizing social media and that policymakers design digital training programs to improve marketing skills. Despite its limitations, such as its focus on Yogyakarta, this study confirms that effective use of social media can support the sustainability of MSMEs, with the right strategies to face challenges in the digital era.
Co-Authors Ahmad Samlawi Barida Rakhma Nuranti Betanika Nila Nirbita Danang Setyaramadani Fajar Wahyu Nugroho Kurnia Wulandari Rizki Pratama Johanis Paransa