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All Journal MATEMATIKA Business, Economics and Entrepreneurship
nita, maria
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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PELABELAN TOTAL TITIK AJAIB GRAF HASIL KALI KARTESIUS DARI GRAF SIKEL nita, maria; Soelistyo, R. Heri
MATEMATIKA Vol 13, No 1 (2010): JURNAL MATEMATIKA
Publisher : MATEMATIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.309 KB)

Abstract

A vertex-magic total labeling of graph , with the vertices  and the edges  is the bijection from  to the set of integers , and for each vertex  in  satisfying ,  is the vertex that adjacent with , then  named a magic constant in . The sum of the label of  and the labels of all edges  incident to the  is the same for all vertices of  and  named vertex-magic total graph. Vertex-magic total labeling of cartesian products of cycles, with the type , with  and  is odd are the labeling to the  and the concept used to label  is -vertex antimagic total labeling and to label  it is used vertex magic total labeling of cycles, with the cycle is odd.  
PENGARUH IMPLEMENTASI MULTI-CHANNEL MARKETING TERHADAP PENJUALAN UMKM KULINER DI PONTIANAK Daradinanti, Vidia; Nita, Maria; Pascasia, Risma Carla Lydia
Business, Economics dan Entrepreneurship Vol 8 No 1 (2026): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/bee.v8i1.1091

Abstract

The development of digital technology has changed the way culinary SMEs conduct marketing in Indonesia. This study aims to analyze the effect of multi-channel marketing implementation on sales of culinary SMEs in Pontianak. The research method uses a quantitative approach with purposive sampling technique on 30 culinary SMEs that have adopted digital platforms. Data were collected through structured questionnaires and analyzed using simple linear regression. The results showed that the implementation of multichannel marketing has a significant positive effect on sales of culinary SMEs in Pontianak. SMEs use various digital platforms such as Instagram, WhatsApp Business, GoFood, and GrabFood experienced an increase total sales. These provide evidence that integrated digital marketing strategies can improve the business performance of culinary SMEs.
Co-Authors Daradinanti, Vidia Pascasia, Risma Carla Lydia R. Heri Soelistyo