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Anita Ariyani
Master of Management Study Program, Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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"YUMMY" Vegetable Chicken Nuggets Business Plan Based on BMC and SWOT Analysis Anita Ariyani; Sigit Hermawan; Imelda Dian Rahmawati
Renaissance Vol. 1 No. 1 (2026): Renaissance 2026
Publisher : Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/renaissance.v1i1.671

Abstract

The food industry is experiencing an increasing demand for nutritious and tasty products aimed at children. However, existing market offerings often fall short in balancing taste and health. There is a lack of business models that successfully integrate nutritional value with the market appeal of products aimed specifically at children. This research aims to design a business model for Vegetable Chicken Nugget, focusing on creating a nutritious and child-friendly product. The proposed business design combines innovative production methods and strategic marketing to address health concerns and consumer preferences. The study introduces a comprehensive business strategy that combines nutrition science with consumer insights, thus ensuring the product's market success. The findings provide a framework for developing food products that meet nutritional standards and market demands, thus potentially influencing the future business model of the food industry.
Co-Authors Imelda Dian Rahmawati Sigit Hermawan