<![CDATA[Abstract The development of Micro, Small, and Medium Enterprises (MSMEs) requires not only capital support but also the ability to manage finances, utilize local potential sustainably, and understand access to financing that suits business needs. This Community Service Program aims to improve the understanding of Family Welfare Empowerment (PKK) members and MSME actors in Namang District regarding financial literacy, the application of the blue economy concept, MSME development and sustainable halal tourism, as well as access to Islamic financing. The program was implemented using a participatory approach through several stages, including preparation and coordination, material presentation, interactive discussions, question-and-answer sessions, and descriptive evaluation. The results indicate an improvement in participants’ understanding of financial management, the application of the blue economy concept in business development, and access to Islamic financing. Participants’ active involvement during the discussion sessions also indicates that the materials delivered were relevant to the needs of MSME development in Namang District. Keywords: inancial literacy; blue economy; MSMEs; halal tourism; Islamic financing. Abstrak Pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) tidak hanya membutuhkan dukungan modal, tetapi juga kemampuan mengelola keuangan, memanfaatkan potensi lokal secara berkelanjutan, dan memahami akses pembiayaan yang sesuai dengan kebutuhan usaha. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan pemahaman ibu-ibu PKK dan pelaku UMKM di Kecamatan Namang mengenai literasi keuangan, penerapan konsep blue economy, pengembangan UMKM dan pariwisata halal berkelanjutan, serta akses pembiayaan syariah. Kegiatan dilaksanakan dengan pendekatan partisipatif melalui tahapan persiapan dan koordinasi, penyampaian materi, diskusi interaktif, tanya jawab, dan evaluasi secara deskriptif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pengelolaan keuangan, penerapan konsep blue economy dalam pengembangan usaha, serta akses pembiayaan syariah. Keaktifan peserta selama diskusi juga menunjukkan bahwa materi yang diberikan relevan dengan kebutuhan pengembangan UMKM di Kecamatan Namang. Kata kunci: literasi keuangan; blue economy; UMKM; pariwisata halal; pembiayaan syariah. ]]>
