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All Journal Al-Amin: Jurnal Ilmu Pendidikan dan Sosial Humaniora
Nuni Wulansari
Universitas Al-Irsyad Cilacap, Indonesia
Religion Humanities Education Other

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Pengaruh Kualitas Produk, Harga, dan Rating Konsumen Terhadap Keputusan Pembeli pada Warung Mie Jebew Teh Nda Kawunganten Yang Terdaftar di GrabFood Siti Alfiatun Hasanah; Zulfikar Yusya Mubarak; Nuni Wulansari
Al-Amin: Jurnal Ilmu Pendidikan dan Sosial Humaniora Vol. 3 No. 2 (2026): Al-Amin: Jurnal Ilmu Pendidikan dan Sosial Humaniora
Publisher : LPPM Sekolah Tinggi Agama Islam (STAI) Al- Kifayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53398/alamin.v3i2.765

Abstract

The development of digital technology encourages Micro, Small, and Medium Enterprises (MSMEs), particularly in the culinary sector, to utilize food delivery platforms such as GrabFood as an effort to increase business competitiveness. However, the high level of internet and digital platform utilization does not automatically result in increased sales if it is not supported by the implementation of appropriate marketing strategies. This study aims to analyze the influence of product quality, price, and consumer ratings on purchasing decisions, and to test the influence of these three variables simultaneously at Warung Mie Jebew Teh Nda, a restaurant registered on the GrabFood platform. The research gap in this study is caused by the mismatch between high consumer ratings and suboptimal purchasing decisions. Furthermore, empirical studies that simultaneously analyze the influence of product quality, price, and consumer ratings on purchasing decisions of culinary MSMEs on the GrabFood platform are still relatively limited. The research method used is a quantitative approach with an associative design. Data collection was carried out by distributing questionnaires to GrabFood consumers. The results show that product quality, price, and consumer ratings each have a positive and significant influence on purchasing decisions. Furthermore, these three variables simultaneously also have a significant influence on consumer purchasing decisions. These findings emphasize the importance of product quality management, appropriate pricing, and optimizing consumer ratings in improving purchasing decisions for digital platform-based culinary MSMEs
Analisis Program Affiliate Marketing Terhadap Niat Membangun Karir Digital Pada Gen Z (Studi Kasus SMK Negeri 1 Cilacap) Febi Putri Nuraeni; Zulfikar Yusya Mubarak; Nuni Wulansari
Al-Amin: Jurnal Ilmu Pendidikan dan Sosial Humaniora Vol. 3 No. 2 (2026): Al-Amin: Jurnal Ilmu Pendidikan dan Sosial Humaniora
Publisher : LPPM Sekolah Tinggi Agama Islam (STAI) Al- Kifayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53398/alamin.v3i2.770

Abstract

The digital economy era offers vast opportunities for Generation Z to establish careers, particularly through affiliate marketing on platforms like TikTok and Shopee. However, the extent to which vocational students adopt this program as a professional career path requires further examination. This study aims to evaluate the impact of perceived ease of use, perceived usefulness, and social influence on students' intentions to pursue a digital career via affiliate marketing. Employing a quantitative approach, the study surveyed 120 students majoring in Retail Marketing and Digital Business at SMK Negeri 1 Cilacap, selected through a census method (total sampling). Data were processed using multiple linear regression analysis. The findings reveal that, partially, technical aspects (ease of use) and economic benefits (usefulness) do not significantly impact usage intention. Conversely, social influence emerges as the dominant factor, positively and significantly shaping student intention. Simultaneously, these three variables contribute 42.5% to the intention to use affiliate marketing. These results underscore the urgency of community-based approaches and social proof in school entrepreneurship education. The study implies that schools should strengthen digital entrepreneurship programs through peer mentoring, collaborative learning communities, and digital role models to foster students’ interest in pursuing digital careers
Analisis Digital Marketing, Relationship Quality, dan Kualitas Pelayanan terhadap kepuasan konsumen berbasis Whatsapp Bussiness, Studi kasus: Manna Cafe UNAIC Annisa Nurrahma Fadillah; Rony Nur Triwibowo; Nuni Wulansari
Al-Amin: Jurnal Ilmu Pendidikan dan Sosial Humaniora Vol. 3 No. 2 (2026): Al-Amin: Jurnal Ilmu Pendidikan dan Sosial Humaniora
Publisher : LPPM Sekolah Tinggi Agama Islam (STAI) Al- Kifayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53398/alamin.v3i2.805

Abstract

Advancement of the digital technology has led firms to adopt digital marketing to enhance the level of customer satisfaction, where WhatsApp Business can be one of them. Accordingly, this research seeks to analyze the impact of digital marketing using WhatsApp Business, quality of relationship, and quality of service on customer satisfaction in the business operation of Manna Cafe at Universitas Al-Irsyad Cilacap. Novelty of this study includes the research object, where it adopts a hybrid service system conducted in a university environment. It employs the quantitative method by conducting a survey involving 100 samples, then analyzing utilizing multiple linear regression. Drawing to the findings, it was revealed that relationship quality and service quality affect significantly positively on customer satisfaction, yet there is no partial significant impact of digital marketing. Nevertheless, simultaneously, all of these variables affect customer satisfaction significantly
Co-Authors Annisa Nurrahma Fadillah Febi Putri Nuraeni Rony Nur Triwibowo Siti Alfiatun Hasanah Zulfikar Yusya Mubarak