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All Journal Al-Amin: Jurnal Ilmu Pendidikan dan Sosial Humaniora
Rony Nur Triwibowo
Universitas Al-Irsyad Cilacap, Indonesia
Religion Humanities Education Other

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Membangun Citra Dan Meningkatkan Penjualan Pada Coffee Shop Melalui Digital Marketing: Tinjauan Systematic Literature Review Fantika Aminatun Syarifah; Fajar Nurwibowo; Rony Nur Triwibowo
Al-Amin: Jurnal Ilmu Pendidikan dan Sosial Humaniora Vol. 3 No. 2 (2026): Al-Amin: Jurnal Ilmu Pendidikan dan Sosial Humaniora
Publisher : LPPM Sekolah Tinggi Agama Islam (STAI) Al- Kifayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53398/alamin.v3i2.771

Abstract

The evolution of lifestyle, particularly among Generation Z, has positioned coffee shops not merely as places to enjoy beverages but as spaces for social interaction and identity expression. Intense competition requires business owners to rely not only on products but also on capable digital marketing strategies. This study aims to deeply analyze the contribution of digital marketing in shaping brand image and its impact on sales volume escalation using the Systematic Literature Review (SLR) method. Following the PRISMA protocol, this study selected 19 relevant articles from Google Scholar and Emerald databases published between 2015 and 2025. The data synthesis results indicate that interactive and creative digital marketing activities play a crucial role in building a positive brand image. Furthermore, a strong brand image serves as a vital mediator linking promotional efforts with purchasing decisions and customer loyalty, ultimately driving significant sales growth
Analisis Digital Marketing, Relationship Quality, dan Kualitas Pelayanan terhadap kepuasan konsumen berbasis Whatsapp Bussiness, Studi kasus: Manna Cafe UNAIC Annisa Nurrahma Fadillah; Rony Nur Triwibowo; Nuni Wulansari
Al-Amin: Jurnal Ilmu Pendidikan dan Sosial Humaniora Vol. 3 No. 2 (2026): Al-Amin: Jurnal Ilmu Pendidikan dan Sosial Humaniora
Publisher : LPPM Sekolah Tinggi Agama Islam (STAI) Al- Kifayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53398/alamin.v3i2.805

Abstract

Advancement of the digital technology has led firms to adopt digital marketing to enhance the level of customer satisfaction, where WhatsApp Business can be one of them. Accordingly, this research seeks to analyze the impact of digital marketing using WhatsApp Business, quality of relationship, and quality of service on customer satisfaction in the business operation of Manna Cafe at Universitas Al-Irsyad Cilacap. Novelty of this study includes the research object, where it adopts a hybrid service system conducted in a university environment. It employs the quantitative method by conducting a survey involving 100 samples, then analyzing utilizing multiple linear regression. Drawing to the findings, it was revealed that relationship quality and service quality affect significantly positively on customer satisfaction, yet there is no partial significant impact of digital marketing. Nevertheless, simultaneously, all of these variables affect customer satisfaction significantly
Co-Authors Annisa Nurrahma Fadillah Fajar Nurwibowo Fantika Aminatun Syarifah Nuni Wulansari