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All Journal Al-Amin: Jurnal Ilmu Pendidikan dan Sosial Humaniora
Asri Wardani
Universitas Al-Irsyad Cilacap, Indonesia
Religion Humanities Education Other

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Pengaruh Konten Media Sosial, Persepsi Harga, dan Keamanan Pembayaran Terhadap Keputusan Pembelian UC PUBG Mobile Di Kabupaten Cilacap Arif Saifullah; Asri Wardani; Fajar Nurwibowo
Al-Amin: Jurnal Ilmu Pendidikan dan Sosial Humaniora Vol. 4 No. 1 (2026): Al-Amin: Jurnal Ilmu Pendidikan dan Sosial Humaniora
Publisher : LPPM Sekolah Tinggi Agama Islam (STAI) Al- Kifayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53398/alamin.v4i1.884

Abstract

This study examines the influence of social media content, perceived price, and payment security on purchasing decisions for Unknown Cash (UC) in PUBG Mobile among users in Cilacap Regency. Previous studies have generally examined these variables separately or focused on purchase intention, leaving limited evidence regarding their simultaneous effects on actual purchasing decisions for virtual goods in regional digital gaming communities. This study addresses this gap by integrating the three determinants into a single empirical model, thereby contributing to digital consumer behavior literature. A quantitative causal-associative approach was employed using purposive sampling of 105 PUBG Mobile players aged 17 years or older who had purchased UC. Data were analyzed using SPSS 26 through validity and reliability tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results indicate that social media content (t = 4.958; p < 0.001) and payment security (t = 3.960; p < 0.001) positively and significantly influence purchasing decisions, whereas perceived price is not statistically significant (t = 1.908; p = 0.059). Simultaneously, the three variables significantly explain purchasing decisions (F = 151.762; p < 0.001) with an explanatory power of 81.8%. The findings extend digital consumer behavior theory by demonstrating that information quality and transaction security are more influential than price perception in virtual goods purchases. Practically, digital top-up providers should prioritize engaging social media content and transparent payment security to strengthen consumer trust and purchasing decisions
Co-Authors Arif Saifullah Fajar Nurwibowo