Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, Dan Sosial Humaniora
Maria Angelina Fernanda Abon Lusi
Universitas Nusa Cendana
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Penerapan Positioning Politik dalam Pilkada Kota Kupang 2024: Studi Kemenangan Dr. Christian Widodo dan Serena C.Francis Maria Angelina Fernanda Abon Lusi; Universitas Nusa Cendana; Ambrosius Dedi A Sinu
Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, dan Sosial Humaniora Vol. 4 No. 4 (2026): November : Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, dan Sosia
Publisher : Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/atmosfer.v4i4.2075

Abstract

This study examines political positioning strategies in the 2024 Kupang City Regional Election, focusing on the victory of Dr. Christian Widodo and Serena C. Francis. Using a descriptive qualitative approach, data were collected through interviews, observation, and documentation. Informants included campaign team members and community representatives, with supporting data from the General Election Commission of Kupang City. The findings show that the candidates successfully built an image as young, modern, inclusive, and change-oriented leaders. Their positioning strategy was supported by consistent political communication, social media, direct community engagement, and messages adapted to voters’ needs and characteristics. Sociopolitical conditions, particularly demands for leadership renewal and dissatisfaction with the previous administration, also contributed to its success. The study concludes that political positioning plays an important role in shaping voter perceptions and increasing candidate electability. Appropriate positioning, effective political communication, and an understanding of local voter behavior were key factors contributing to Christian Widodo and Serena C. Francis’s victory in the 2024 Kupang City Regional Election.
Co-Authors Ambrosius Dedi A Sinu Universitas Nusa Cendana