<![CDATA[This study examines political positioning strategies in the 2024 Kupang City Regional Election, focusing on the victory of Dr. Christian Widodo and Serena C. Francis. Using a descriptive qualitative approach, data were collected through interviews, observation, and documentation. Informants included campaign team members and community representatives, with supporting data from the General Election Commission of Kupang City. The findings show that the candidates successfully built an image as young, modern, inclusive, and change-oriented leaders. Their positioning strategy was supported by consistent political communication, social media, direct community engagement, and messages adapted to voters’ needs and characteristics. Sociopolitical conditions, particularly demands for leadership renewal and dissatisfaction with the previous administration, also contributed to its success. The study concludes that political positioning plays an important role in shaping voter perceptions and increasing candidate electability. Appropriate positioning, effective political communication, and an understanding of local voter behavior were key factors contributing to Christian Widodo and Serena C. Francis’s victory in the 2024 Kupang City Regional Election.]]>
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