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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer
Purba, Andi Ricardy
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Public Health Social Sciences

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Analisis Pendapatan Asli Daerah terhadap Kinerja Keuangan Kabupaten Banyuasin Andi Ricardy Purba
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 6 No. 4 (2022): Volume 6 No 4 Oktober 2022
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v6i4.11905

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh yang terjadi pada Analisis Pendapatan Asli Daerah Terhadap Kinerja Keuangan Kabupaten Banyuasin . Metode analisis data yang di gunakan adalah metode Deskriptif dimana data yang di peroleh melalui penelitian pada Kantor Bupati Banyuasin data hasil penelitian tersebut disusun, dikelompokkan, kemudian diinterprestasikan sehingga diperoleh gambar yang jelas mengenai fakta yang berlaku di lapangan. Kemudian metode Komperatif yakni menjelaskan secara detail tentang bagaimana pengaruh Pendapatan Asli Daerah Terhadap Kinerja Keuangan Kabupaten Banyuasin. Hasil analisis menunjukkan bahwa Kinerja Pemerintah Daerah Kabupaten Banyuasin dalam merealisasikan pendapatan asli daerahnya tergolong tidak efektif dan tergolong efisien, yakni pada tahun 2016 memiliki rasio efektifitas rata-rata 100% dan rasio efisiensi 4,6%  artinya Kinerja Keuangan Pemerintah Daerah Kabupaten Banyuasin selama periode penelitian (2016-2021) baik karena hampir semua perhitungan rasio mengalami peningkatan kinerja.
OPTIMIZING THE USE OF SOCIAL MEDIA AS MARKETING MEDIA FOR MSMEs IN BANYUASIN DISTRICT Purba, Andi Ricardy; Nyoman Surya Utama, I Gusti; Sudin, Sudin
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1952

Abstract

Social media has become an important tool for businesses to market their brands and reach a wider audience. Social media optimization is the process of improving social media strategies to achieve better results, such as faster follower growth and increased interaction with potential consumers. In this community service activity, the author discusses and conveys the importance of optimizing the use of social media for marketing and provides several tips for achieving this to MSME entrepreneurs in the Banyuasin sub-district. This community service activity was attended by 35 entrepreneurs in the culinary, accessories and fashion fields in the Banyuasin sub-district. This activity lasted 2.5 hours, starting with a presentation by each author, then presenting examples of the application of marketing on social media, and ending with a discussion session that very much aroused the enthusiasm of the participants about optimizing social media in MSME operations. Community service like this must continue to be carried out to increase public awareness that digitization can increase efficiency in business and can increase MSME sales.
Co-Authors Nyoman Surya Utama, I Gusti Sudin, Sudin