<![CDATA[Guwosari Village, located in Pajangan District, Bantul Regency, possesses strong cultural tourism and creative economy potential through Selarong Cave, Grebeg Selarong, Jathilan, Gejog Lesung, and local MSME products such as Ingkung Ayam, coconut-shell handicrafts, and Blangkon Surjan. However, this potential has not been optimally managed due to fragmented tourism governance across hamlets, limited youth participation, insufficient MSME branding and digitalization capacity, and unintegrated tourism promotion. This community service program aimed to strengthen village tourism management through a Community-Based Tourism (CBT) approach by empowering local communities, reinforcing institutional structures, improving human resource capacity, and developing digital tourism promotion. The program employed participatory methods including field observation, focus group discussions (FGD), practice-based training, community mentoring, digital media development, and evaluation through pre-tests, post-tests, interviews, and participatory observation. The activities were implemented through four integrated stages: SAPA DESA, CITA DESA, LESTARI DESA, and SINERGI DESA, which were further integrated into the establishment of the DEWI SARI Tourism Awareness Group, the development of the GO-EX website, tourism package catalogs, and the Majang Sari Cultural Festival. The results showed an increase in community capacity from 55% to 87%, stronger participation among youth and cultural communities, the establishment of a more structured tourism institution, and improved digital tourism promotion. The Majang Sari Cultural Festival also attracted approximately 2,000 visitors and increased MSME income from around IDR 50,000–100,000 per day to IDR 300,000–400,000 per day during the festival period. These findings demonstrate that the CBT approach effectively strengthens local collaboration, improves community capacity, and establishes a sustainable foundation for cultural tourism village development.]]>
