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Wahyudi, Edy Wahyudi
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Environmental Science Social Sciences

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Pengaruh Variabel-variabel kualitas pelayanan terhadap kepuasan anggota unit pertokoan koperasi pegawai republik indonesia universitas jember Handayani, Siswi Tri; Wahyudi, Edy Wahyudi; P, Poerwanto
e-Sospol Vol 1 No 1: Alokasi Dana Desa dalam Formulasi Kebijakan
Publisher : University of Jember

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Abstract This research is intended to identify the effects of the variables of service quality on customer satisfaction quality of shopping unit at Koperasi Pegawai Republik Indonesia (Republic of Indonesia Employee Cooperative) of Jember University. Service quality is the main approach to providing satisfaction to the consumers. In line with this, companies need to understand how consumers perceive the quality and the level of quality they expect. Companies should necessarily work maximally to fulfill the customers' quality expectation. This research was to identify service quality to costumer satisfaction. Samples of the research were 97 respondents who were the cooperative members of shopping at shopping unit while the research was being conducted. Variables of th researh were tangibility, reliability, responsiveness, assurance and empathy. The research results showed that the independent variables consisting of responsiveness, reliability, assurance, empathy and tangibility affected the dependent variable namely customer satisfaction. The results of the research indicated that the most highly influential variable of the service quality to member satisfaction was responsivenes and the least influential one was assurance..
Keunggulan Bersaing Usaha Mikro Hasil Olahan Belimbing Usaha Dagang Cemara Sari Berbasis Inovasi Produk di Kota Blitar Arianto, Novia Wahyu Arianto; Wahyudi, Edy Wahyudi; Iswono, Sugeng
e-Sospol Vol 1 No 1: Alokasi Dana Desa dalam Formulasi Kebijakan
Publisher : University of Jember

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AbstractThis research was conducted to find out and describe the Competitive Advantages in Small Firms Assorted Starfruits Product of Cemara Sari Trading Business Based on Product Innovation At Blitar City This research was carried out on UD Cemara Sari who innovate with processed star fruit-based product innovation. This research used a qualitative approach to research methodology, and use methods of snowball method in determining the informant. Informants in this study were three people associated with the competitive advantage and innovation-based products. The analysis of the data used is a domain analysis and taxonomy. The results showed indications that competitive strategy of Porter can be done on a micro scale, efforts in this research is the UD Cemara Sari. This can be evidenced by the results of the research done that companies were able to adapt the concept of competitive advantage strategy, focus, low cost and differentiation. The company also has done an innovation based on modulation products, innovation based on size, innovation based on packaging, innovation based on design, innovation based on development of complementary material, and innovation based on reduction costumer efforts. These innovations are based on intuition and impulse from the business owner to be able to create new products as a competitive company value. By innovating their products, firm can increase its advantages and became a leader in the environmental industry of assorted starfruit product at Blitar.
Co-Authors Arianto, Novia Wahyu Arianto P, Poerwanto Siswi Tri Handayani Sugeng Iswono