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All Journal Equator Journal of Management and Entrepreneurship
Wulandari, Yunita Sri
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Economics, Econometrics & Finance Social Sciences

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The Effect of E-Service Quality on E-Loyalty, with E-Trust as an Intervening Variable, Among Users of the Livin by Mandiri App in Bandung Kusnara, Hasti Pramesti; Nurdiansyah; Wulandari, Yunita Sri
Equator Journal of Management and Entrepreneurship (EJME) Vol. 14 No. 4 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i4.110792

Abstract

This study aims to examine the direct and indirect effects of E-Service Quality on E-Loyalty through E-Trust as an intervening variable among Livin By Mandiri customers. This study uses primary data collected by distributing a questionnaire via Google Forms to users who have transacted with Livin By Mandiri within the past year and reside in Bandung, comprising 100 samples selected using non-probability sampling. The data analysis tool used in this study was SPSS 27.0. The results of this study indicate that E-Service Quality has a direct effect on E-Loyalty. E-Service Quality has a direct effect on E-Trust. E-Trust has a direct effect on E-Loyalty. Furthermore, E-Service Quality has an indirect effect on E-Loyalty through E-Trust.
Co-Authors Kusnara, Hasti Pramesti Nurdiansyah