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This Author published in this journals
All Journal Jurnal Manajemen Pendidikan
Yull Hartono
STIA LPPN Padang, Indonesia
Education

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STRATEGI AFFILIATE MARKETING MELALUI TIKTOK DALAM MENINGKATKAN PENJUALAN PRODUK SPREI DAN BEDCOVER PADA AKUN @AFNIWIDIA7 Yuliani Yuliani; Donna Ikranova Febrina; Yull Hartono
Jurnal Manajemen Pendidikan Vol. 11 No. 5 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i5.3602

Abstract

This study analyzes the TikTok affiliate marketing strategy used by the account @afniwidia7 to support sales of bed sheet and bedcover products and identifies the principal challenges encountered in its implementation. A descriptive qualitative approach was applied. Five informants were selected purposively, consisting of one key informant and four supporting informants. Data were collected through semi-structured interviews, observation of account activities, and documentation of content, audience interactions, product links, performance records, transactions, and commissions. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña through data condensation, data display, and conclusion drawing and verification. The strategy operates through four connected areas of Social Media Marketing. Social Community is reflected in responsive interaction through comments, direct messages, question-and-answer sessions, and live streaming. Social Publishing is expressed through reviews, product demonstrations, care tips, and room-transformation content. Social Entertainment appears in trending audio, transitions, storytelling, and creative visual presentation. Social Commerce connects audience interest with purchase through the yellow shopping cart, calls to action, live product placement, promotions, and testimonials. The main challenges are algorithm dependence, fluctuating commissions, and unstable content visibility. The study shows that Social Publishing is the most prominent strategic element, while platform algorithms constitute the most influential operational challenge in sustaining affiliate performance.
KINERJA PETUGAS MANAJEMEN PENAGIHAN (MANBILL) DALAM MENINGKATKAN AKURASI DATA TAGIHAN PADA PT PLN (PERSERO) ULP INDARUNG Dharma Samudra Cipta Dillahi; Donna Ikranova Febrina; Yull Hartono
Jurnal Manajemen Pendidikan Vol. 11 No. 5 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i5.3614

Abstract

Objective: This study analyzes the performance of Manage Billing (Manbill) officers in improving billing data accuracy at PT PLN (Persero) ULP Indarung and identifies ability and motivation factors that influence their performance. Methods: A descriptive qualitative design was applied. Six informants were selected purposively, consisting of two field coordinators, two Manbill officers, and two customers. Data were collected through non-participant observation, semi-structured interviews, and documentation, then analyzed through data reduction, display, conclusion drawing, and verification. Results: Officer performance was generally adequate in work quality, quantity, timeliness, and cooperative attitude. Of 87 performance records from January to March 2026, 80 received a score of 100 percent. Nevertheless, operational documents still contained 78 unread-meter entries, customer identities requiring verification, photo evidence that could not be fully traced, and incomplete time records. Ability was reflected in meter-reading skills, application use, data matching, and correction, while motivation appeared through responsibility, seriousness, work spirit, and coordinator support. Novelty: The study links employee-performance indicators with checks of operational Manbill documents, so achievement is assessed not only from performance scores but also from the traceability of data supporting billing accuracy.
Co-Authors Dharma Samudra Cipta Dillahi Donna Ikranova Febrina Yuliani Yuliani