Garuda - Garba Rujukan Digital

STRATEGI AFFILIATE MARKETING MELALUI TIKTOK DALAM MENINGKATKAN PENJUALAN PRODUK SPREI DAN BEDCOVER PADA AKUN @AFNIWIDIA7 Yuliani Yuliani; Donna Ikranova Febrina; Yull Hartono
Jurnal Manajemen Pendidikan Vol. 11 No. 5 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i5.3602

This study analyzes the TikTok affiliate marketing strategy used by the account @afniwidia7 to support sales of bed sheet and bedcover products and identifies the principal challenges encountered in its implementation. A descriptive qualitative approach was applied. Five informants were selected purposively, consisting of one key informant and four supporting informants. Data were collected through semi-structured interviews, observation of account activities, and documentation of content, audience interactions, product links, performance records, transactions, and commissions. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña through data condensation, data display, and conclusion drawing and verification. The strategy operates through four connected areas of Social Media Marketing. Social Community is reflected in responsive interaction through comments, direct messages, question-and-answer sessions, and live streaming. Social Publishing is expressed through reviews, product demonstrations, care tips, and room-transformation content. Social Entertainment appears in trending audio, transitions, storytelling, and creative visual presentation. Social Commerce connects audience interest with purchase through the yellow shopping cart, calls to action, live product placement, promotions, and testimonials. The main challenges are algorithm dependence, fluctuating commissions, and unstable content visibility. The study shows that Social Publishing is the most prominent strategic element, while platform algorithms constitute the most influential operational challenge in sustaining affiliate performance.

KINERJA PETUGAS MANAJEMEN PENAGIHAN (MANBILL) DALAM MENINGKATKAN AKURASI DATA TAGIHAN PADA PT PLN (PERSERO) ULP INDARUNG Dharma Samudra Cipta Dillahi; Donna Ikranova Febrina; Yull Hartono
Jurnal Manajemen Pendidikan Vol. 11 No. 5 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i5.3614

Objective: This study analyzes the performance of Manage Billing (Manbill) officers in improving billing data accuracy at PT PLN (Persero) ULP Indarung and identifies ability and motivation factors that influence their performance. Methods: A descriptive qualitative design was applied. Six informants were selected purposively, consisting of two field coordinators, two Manbill officers, and two customers. Data were collected through non-participant observation, semi-structured interviews, and documentation, then analyzed through data reduction, display, conclusion drawing, and verification. Results: Officer performance was generally adequate in work quality, quantity, timeliness, and cooperative attitude. Of 87 performance records from January to March 2026, 80 received a score of 100 percent. Nevertheless, operational documents still contained 78 unread-meter entries, customer identities requiring verification, photo evidence that could not be fully traced, and incomplete time records. Ability was reflected in meter-reading skills, application use, data matching, and correction, while motivation appeared through responsibility, seriousness, work spirit, and coordinator support. Novelty: The study links employee-performance indicators with checks of operational Manbill documents, so achievement is assessed not only from performance scores but also from the traceability of data supporting billing accuracy.

IMPLEMENTASI PROGRAM PEMBERDAYAAN EKONOMI PETANI KOPERASI UNIT DESA SAWIT KOTO BESAR PADANG BUNGUR BONJOL (KUD KOSKOPABO) KABUPATEN DHARMASRAYA Dinni Gusti Moerista; Arnal Yanuardi; Donna Ikranova Febrina
Jurnal Manajemen Pendidikan Vol. 11 No. 5 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i5.3621

This study analyzes the implementation of the Farmer Economic Empowerment Program in the Plantation Unit of KUD Koskopabo, Dharmasraya Regency, and identifies barriers affecting its implementation. A descriptive qualitative approach was employed with seven purposively selected informants consisting of the cooperative chairman, secretary, and five members. Data were collected through semi-structured interviews, passive participatory observation, and documentation, then analyzed using the Miles and Huberman interactive model. The findings show that program implementation has been supported by communication, available resources, implementer disposition, and organizational structure, although service effectiveness remains uneven. Communication among implementers and commitment to the program support implementation, while limited resources constitute the main constraint. Only six officers are available compared with an estimated requirement of eleven, accompanied by shortages of fertilizer, seedlings, storage facilities, and operational vehicles. Other barriers include service design, operational capacity, monitoring, evaluation, transparency, and member participation. The study contributes by combining Edwards III’s implementation dimensions with the design-reality gap perspective to provide a more comprehensive explanation of implementation and organizational constraints within a rural cooperative and identify areas requiring improvement in future program implementation.

KINERJA PEGAWAI BIDANG KEUANGAN PADA KANTOR CAMAT PADANG SELATAN Alcristan Alcristan; Arnal Yanuardi; Donna Ikranova Febrina
Jurnal Manajemen Pendidikan Vol. 11 No. 5 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i5.3660

This study analyzes the performance of finance employees at the Padang Selatan Subdistrict Office and identifies organizational factors associated with their work performance. A descriptive qualitative approach was employed to examine financial administration activities in the workplace. Six informants were selected purposively, comprising the Subdistrict Head, Subdistrict Secretary, Head of the Finance Subdivision, Expenditure Treasurer, Finance Staff member, and Financial System Operator. Data were collected through interviews, direct observation, and document review. The data were analyzed through data reduction, data presentation, and conclusion drawing. The findings show that employee performance is generally adequate, particularly in checking financial documents, completing reports, maintaining accountability, coordinating tasks, and complying with established procedures. However, workload tends to increase during reporting periods, while regulatory and financial system changes require employees to continuously adjust their work processes. Employee initiative and responsibility can also be further strengthened. Organizational factors, including task distribution, communication, coordination, work systems, supervision, and leadership direction, are associated with employee performance. Improving employee performance requires balanced task allocation, clear communication, effective coordination, consistent supervision, adaptation to system changes, and opportunities for employees to strengthen initiative and responsibility in managing financial administration and completing assigned duties effectively.

STRATEGI KEPALA KELURAHAN DALAM PEMBERDAYAAN EKONOMI MASYARAKAT DI KELURAHAN JUNDUL RAWANG KECAMATAN PADANG SELATAN Betri Yenni Samangilailai; Yeni M; Donna Ikranova Febrina
Jurnal Manajemen Pendidikan Vol. 11 No. 5 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i5.3661

This study describes the strategy of the village head in empowering the community’s economy in Jundul Rawang Urban Village, South Padang, and identifies supporting and inhibiting factors. A descriptive qualitative approach was used. Data were collected through observation, semi-structured interviews, and documentation involving five informants: the village head, LPM chair, KUBE chair, an MSME actor, and a community leader. Data were analyzed through data reduction, data display, and conclusion drawing. The findings show that economic empowerment was implemented through planning, implementation, and evaluation. Planning focused on MSME development, although several activities followed municipal programs and third-party initiatives. Implementation included technical training, mentoring, KUBE development, access to capital, promotional activities, the UMKM Naik Kelas program, and an MSME gallery. Evaluation was conducted through RT/RW reports and field visits, but was not yet routine or systematic. Supporting factors included government support, LPM involvement, training, mentoring, community initiative, and existing MSME potential. Inhibiting factors included limited budgets and capital, uneven participation, inactive KUBE groups, limited digital marketing capabilities, restricted market access, and non-continuous mentoring.

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