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All Journal Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Hanifah Atha Lesmana
Universitas Esa Unggul Jakarta
Social Sciences

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Komodifikasi Popularitas Selebriti pada Film Dokumenter “One Direction: This Is Us”: Analisis Semiotika Roland Barthes Hanifah Atha Lesmana; Dani Vardiansyah; Safiani A. Faaroek; Halomoan Harahap
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 4 (2026): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i4.1205

Abstract

Celebrity popularity is an appealing commodity for filmmakers, turned into a creative idea that generates profit for the global entertainment industry while unconsciously trapping fans in an illusion of emotional closeness with their idols. This study aims to uncover the commodification practices surrounding the popularity of the boyband One Direction in the documentary film One Direction: This Is Us. The research employs a qualitative approach using Roland Barthes' semiotic analysis through three levels of signification, namely denotation, connotation, and myth, applied to eight purposively selected key scenes, with data collected through observation, documentation, and literature review. The findings show that the popularity of the five members becomes a magnet for the industry to generate profit, where their vulnerability, brotherhood, and personal lives are packaged as spectacle selling an illusion of authenticity through three modes of commodification: content, audience, and labor. Behind a documentary format that appears honest and unfiltered, the film conceals the exploitation of the members' energy, time, and private space. The study concludes that celebrity popularity, with all its personal aspects, brings adverse effects, both for the exploited members and for fans driven to normalize consumption as a form of seemingly natural emotional support.
Co-Authors Dani Vardiansyah Halomoan Harahap Safiani A. Faaroek