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p-Index From 2021 - 2026
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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH
Handayani M. Kudadiri
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Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KOMPETENSI KARYAWAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN DI TAMAN WISATA ALAM SICIKE-CIKE Handayani M. Kudadiri; Fahmi Sulaiman
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 5 (2026): October (2026)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i5.7274

Abstract

This reseach focuses on the effect ofemployee competence and service quality on tourist satisfaction at Taman Wisata Alam Sicike-cike. The study used quantitative data and multiple linear regresision to examine the proposed relationships. Sixty tourists were selected as respondents from a population of 153 visitors recorded during January-March 2026. Before the main analysis, the questionnaire was checked for validity and reliability. The result show that employee competence has a positive and significant  effect on tourist satisfaction (coefficient = 0.349; t = 4.684; p = 0.000) service quality also shows a positive and significant effec (coefficient = 0.258; t = 3.725; p = 0.000) the joint test gives F + 128.105 with p = 0.000 the square value of 0.818 indicates that employee competence and service quality explain 81.8% of the varition in tourist satisfaction. Employee competence has the larger standardized beta coefficient, indicating the stronger contribution in this model
Co-Authors Fahmi Sulaiman