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All Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Anisatul Khusna
Universitas Duta Bangsa Surakarta
Computer Science & IT Decision Sciences, Operations Research & Management Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

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TILAPIA AQUACULTURE BUSINESS DEVELOPMENT STRATEGY (CASE STUDY OF TILAPIA FARMERS AT KEDUNG OMBO RESERVOIR, GROBOGAN REGENCY) Anisatul Khusna; Setyo Rahyunanto; Annisa Nugraheni Afridhianika
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2026: Proceeding of the 7th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/ysw8y171

Abstract

This study aims to (1) identify internal factors representingstrengths and weaknesses in the tilapia farming business atKedung Ombo Reservoir, Grobogan Regency; (2) identifyexternal factors representing opportunities and threats inthe development of the tilapia farming business; and (3)formulate appropriate priority strategies for thedevelopment of the tilapia farming business. The researchwas conducted at Kedung Ombo Reservoir, GroboganRegency. A descriptive method with a quantitative approachwas employed. Respondents were selected using purposivesampling, comprising 25 tilapia farmers. The study utilizedboth primary and secondary data. Data analysis involved theInternal Factor Analysis Summary (IFAS), External FactorAnalysis Summary (EFAS), Strengths, Weaknesses,Opportunities, Threats (SWOT) analysis, and theQuantitative Strategic Planning Matrix (QSPM). The resultsindicate that the IFAS analysis yielded a total score of 2.86,comprising a strength score of 2.02 and a weakness score of0.84. The EFAS analysis yielded a total score of 2.73,comprising an opportunity score of 1.83 and a threat score of0.90. The SWOT analysis placed the tilapia farming businessin Quadrant I with coordinates (0.59; 0.47); therefore, theappropriate strategy to implement is the Strengths–Opportunities (S–O) strategy—leveraging strengths tooptimize available opportunities. The QSPM analysis resultsindicate that the priority strategy for developing the tilapiafarming business is to improve feed usage efficiency andmaintain culture water quality, with a Sum TotalAttractiveness Score (STAS) of 3.20.
Co-Authors Annisa Nugraheni Afridhianika Setyo Rahyunanto