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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Annisa Nugraheni Afridhianika
Universitas Duta Bangsa Surakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health

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PROGRAM EDUKASI PENGELOLAAN SAMPAH BERBASIS KOMUNITAS DI PEDESAAN Diana Sawen; Annisa Nugraheni Afridhianika; Nicholas Renaldo; Kresna Agung Yudhianto; Nursyam Ar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.60825

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan, kesadaran, dan keterampilan masyarakat pedesaan dalam menerapkan pengelolaan sampah berbasis komunitas. Kegiatan dilaksanakan dengan pendekatan partisipatif dengan beberapa tahapan seperti penyampaian materi, diskusi interaktif, praktik langsung, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan bahwa adanya peningkatan pemahaman peserta mengenai pentingnya pengelolaan sampah sejak dari sumbernya. Selain itu, peserta juga mampu membedakan sampah organik yang dapat diolah menjadi kompos dengan sampah anorganik yang dapat didaur ulang atau dimanfaatkan kembali menjadi produk bernilai ekonomis. Kegiatan ini juga berhasil menumbuhkan kesadaran bahwa pengelolaan sampah tidak hanya berorientasi pada kebersihan lingkungan, tetapi juga berkontribusi terhadap peningkatan kesehatan masyarakat dan pelestarian lingkungan. Hasil evaluasi juga menunjukkan bahwa sebagian besar peserta telah mampu mengidentifikasi jenis-jenis sampah, melakukan pemilahan sesuai karakteristiknya, serta memahami penerapan prinsip Reduce, Reuse, dan Recycle (3R) dalam kehidupan sehari-hari. Selain itu, muncul komitmen dari peserta untuk mulai menerapkan kebiasaan pengelolaan sampah di lingkungan rumah tangga dan mengajak masyarakat di sekitarnya agar turut berpartisipasi dalam menjaga kebersihan lingkungan desa. Secara keseluruhan, kegiatan ini berhasil meningkatkan kapasitas dan partisipasi masyarakat dalam pengelolaan sampah berbasis komunitas sehingga berpotensi mendukung terwujudnya lingkungan pedesaan yang lebih bersih, sehat, dan berkelanjutan.
HEALTHY AND SUSTAINABLE FOOD CONSUMPTION: ORGANIC FOOD PURCHASE INTENTION THROUGH HEALTH CONSCIOUSNESS, PERCEIVED VALUE, AND CONSUMER ATTITUDE Rahmawati Setiyani; Esti Dwi Rahmawati; Annisa Nugraheni Afridhianika
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 10 (2026): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22900303

Abstract

The transition toward a healthy and sustainable food system requires a better understanding of the factors influencing consumers’ organic food choices. This study examines the effects of health consciousness and perceived value on organic food purchase intention, with attitude as a mediating variable. A quantitative survey was conducted among 110 consumers in Surakarta, Indonesia, using purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that attitude significantly influences purchase intention. Health consciousness positively affects both attitude and purchase intention, while perceived value significantly influences attitude and purchase intention. Furthermore, attitude significantly mediates the relationships between health consciousness and purchase intention, as well as between perceived value and purchase intention. Importance-Performance Map Analysis identifies perceived value as the highest-priority area for improvement because it demonstrates high importance but relatively lower performance. The findings suggest that strategies to promote organic food consumption should strengthen consumers’ perceptions of health, quality-of-life, emotional, and environmental benefits relative to price while maintaining positive attitudes toward organic products. By encouraging healthier and more sustainable consumption patterns, this study contributes to the achievement of SDG 3 (Good Health and Well-being), and SDG 12 (Responsible Consumption and Production).
ORGANIC RICE BUSINESS DEVELOPMENT STRATEGY THROUGH MARKETING NETWORK EXPANSION (A CASE STUDY OF PT AGRIWIRA MANDIRI SEJAHTERA) Ayyasy Ahmad Ar Royhan; Rahmawati Setiyani; Annisa Nugraheni Afridhianika
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2026: Proceeding of the 7th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/tn32df70

Abstract

Determining priority strategies is a crucial step indeveloping an organic rice business, enabling the companyto increase competitiveness and strengthen its marketingnetwork. This study aims to determine priority strategies fordeveloping an organic rice business by strengthening itsmarketing network at PT Agriwira Mandiri Sejahtera usingthe Quantitative Strategic Planning Matrix (QSPM). Thestudy employed a case study with a quantitative descriptiveapproach. Data were obtained through observation,interviews, documentation, and questionnaires distributedto key informants, namely the Owner and Marketing of PTAgriwira Mandiri Sejahtera. The QSPM analysis wasconducted based on alternative strategies formulatedthrough a SWOT analysis. The results showed that thepriority strategy with the highest Total Attractiveness Score(TAS) was optimizing digital marketing and social media toincrease brand awareness and reach a wider market. Thisstrategy was deemed the most effective because itexpanded the marketing network, increased brandrecognition, and reached a wider consumer base throughthe use of digital platforms. The implementation of thisstrategy is expected to enhance the company'scompetitiveness and support the sustainable developmentof the organic rice business.
TILAPIA AQUACULTURE BUSINESS DEVELOPMENT STRATEGY (CASE STUDY OF TILAPIA FARMERS AT KEDUNG OMBO RESERVOIR, GROBOGAN REGENCY) Anisatul Khusna; Setyo Rahyunanto; Annisa Nugraheni Afridhianika
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2026: Proceeding of the 7th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/ysw8y171

Abstract

This study aims to (1) identify internal factors representingstrengths and weaknesses in the tilapia farming business atKedung Ombo Reservoir, Grobogan Regency; (2) identifyexternal factors representing opportunities and threats inthe development of the tilapia farming business; and (3)formulate appropriate priority strategies for thedevelopment of the tilapia farming business. The researchwas conducted at Kedung Ombo Reservoir, GroboganRegency. A descriptive method with a quantitative approachwas employed. Respondents were selected using purposivesampling, comprising 25 tilapia farmers. The study utilizedboth primary and secondary data. Data analysis involved theInternal Factor Analysis Summary (IFAS), External FactorAnalysis Summary (EFAS), Strengths, Weaknesses,Opportunities, Threats (SWOT) analysis, and theQuantitative Strategic Planning Matrix (QSPM). The resultsindicate that the IFAS analysis yielded a total score of 2.86,comprising a strength score of 2.02 and a weakness score of0.84. The EFAS analysis yielded a total score of 2.73,comprising an opportunity score of 1.83 and a threat score of0.90. The SWOT analysis placed the tilapia farming businessin Quadrant I with coordinates (0.59; 0.47); therefore, theappropriate strategy to implement is the Strengths–Opportunities (S–O) strategy—leveraging strengths tooptimize available opportunities. The QSPM analysis resultsindicate that the priority strategy for developing the tilapiafarming business is to improve feed usage efficiency andmaintain culture water quality, with a Sum TotalAttractiveness Score (STAS) of 3.20.
THE INFLUENCE OF AGRIBUSINESS PARTNERSHIPS AND ENTREPRENEURIAL STRATEGIES ON ORGANIC FERTILIZER ADOPTION AT PT NATURAL NUSANTARA Endang Maryati; Annisa Nugraheni Afridhianika; Bimoseno Sepfrian
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2026: Proceeding of the 7th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/xrq2ch40

Abstract

The use of organic fertilizers is one of the efforts to achievea sustainable agricultural system. However, the level oforganic fertilizer utilization among farmers remainsrelatively low compared to inorganic fertilizers.Agribusiness partnerships and entrepreneurial strategiesare factors that can encourage the adoption of organicfertilizers through mentoring, information provision,training, and business network development. PT NaturalNusantara is a company that implements an agribusinesspartnership system in marketing organic fertilizerproducts to farmers. This study aimed to: (1) analyze thelevel of organic fertilizer adoption among partner farmersof PT Natural Nusantara, (2) examine the relationshipbetween agribusiness partnerships and organic fertilizeradoption, and (3) analyze the influence of agribusinesspartnerships and entrepreneurial strategies on organicfertilizer adoption. The study employed a quantitativeresearch approach with purposive sampling involving 68partner farmers of PT Natural Nusantara. Data werecollected through observation, interviews, andquestionnaires. The data were analyzed using descriptiveanalysis, Spearman Rank correlation, and multiple linearregression with the assistance of SPSS software. Theresults showed that the level of organic fertilizer adoptionamong partner farmers of PT Natural Nusantara wasclassified as very high, with a percentage of 85.93%. TheSpearman Rank correlation analysis indicated thatagribusiness partnerships had a positive and significantrelationship with organic fertilizer adoption.Furthermore, the results of the multiple linear regressionanalysis revealed that agribusiness partnerships andentrepreneurial strategies simultaneously had asignificant effect on organic fertilizer adoption. These findings indicate that the better the implementation ofagribusiness partnerships and entrepreneurial strategiesby the company, the higher the level of organic fertilizeradoption among partner farmers.
ANALYSIS OF FACTORS AFFECTING THEADOPTION RATE OF BIOFERTILIZERS BYFARMERS PARTNERING WITH PTAGRIKENCANA PERKASA Miranti Rizki Mareta; Rahmawati Setiyani; Annisa Nugraheni Afridhianika
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2026: Proceeding of the 7th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/336vha73

Abstract

This study aims to analyze farmers’ level of knowledge andperceptions regarding biofertilizers, the rate of biofertilizeradoption, and the factors influencing the rate of biofertilizeradoption among farmers partnered with PT AgrikencanaPerkasa. The study employed a quantitative method usinga survey approach. Data were collected throughobservation, interviews, questionnaires, anddocumentation. Data analysis was conducted usingdescriptive analysis and multiple linear regression. Thevariables analyzed included age, level of formal education,farming experience, the role of farmer groups, and the roleof agricultural extension workers in the adoption ofbiofertilizers. The research results show that farmers’knowledge and perceptions of biofertilizers fall into the highcategory. The adoption rate of biofertilizers among farmerspartnering with PT Agrikencana Perkasa is also relativelyhigh, indicating that most farmers have accepted andimplemented the use of biofertilizers in their farmingactivities. The results of the multiple linear regressionanalysis show that the roles of farmer groups andagricultural extension workers have a significant effect onthe adoption rate of biofertilizers. Conversely, age, level offormal education, and farming experience do notsignificantly influence the adoption rate of biofertilizers.These findings suggest that institutional and extensionfactors play a greater role in promoting the adoption ofbiofertilizers than individual farmer characteristics.
SOCIAL MEDIA MARKETING STRATEGY FORRED SHOOT ORNAMENTAL PLANT SALES CVFLORA INDAH SARANA Herlambang Cikal Perdana; Rahmawati Setiyani; Annisa Nugraheni Afridhianika
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2026: Proceeding of the 7th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/31rgtz93

Abstract

This study examines the utilization of social media indeveloping the marketing of red shoot ornamental plants(Syzygium oleana) at CV Flora Indah Sarana, identifies theinternal and external factors influencing that development,and formulates alternative marketing strategies. Adescriptive qualitative method was used, with datacollected through observation, interviews, anddocumentation involving the owner, the marketing staff,and thirty ornamental-plant traders as external informants.Data were analyzed descriptively and through the InternalFactor Analysis Summary (IFAS), External Factor AnalysisSummary (EFAS), and SWOT Matrix. Results show that thecompany relies on Instagram, Facebook, and WhatsAppBusiness for promotion, product information, and customercommunication, although content uploads remaininconsistent, paid advertising features are unused, anddigital evaluation is rarely conducted. The IFAS and EFASanalyses produced coordinates of (0.20; 0.25), placing thecompany in Quadrant I (Growth Strategy), where internalstrengths and external opportunities outweigh weaknessesand threats. The recommended strategy is Strength–Opportunity (SO), emphasizing consistent optimization ofsocial media content, maintenance of product and servicequality, and expansion of trader partnerships to strengthenand stabilize the sales of red shoot ornamental plants.
ORGANIC FERTILIZER PRODUCT MARKETINGSTRATEGY AT CV PENDAWA KENCANAMULTI FARM Nafisan Arsa Nugralistyo; Annisa Nugraheni Afridhianika; Bimoseno Sepfrian
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2026: Proceeding of the 7th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/d1z61v04

Abstract

Organic fertilizer industry is experiencing rapid growth due to the increasing awareness of sustainable agriculture. This condition requires companies to formulate appropriate marketing strategies to remain competitive. This study aims to analyze the marketing strategy of CV. Pendawa Kencana Multi Farm and determine the priority strategy for improving its marketing performance. The research employed a descriptive qualitative approach supported by qualitative data. Primary data were collected through interviews, observations, questionnaires, and documentation involving company management and key stakeholders. The analytical methods consisted of the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal-External (IE) Matrix, SWOT Matrix, and Quantitative Strategic Planning Matrix (QSPM). The results indicated that the company obtained an IFE score of 3.42, reflecting a strong internal condition, while the EFE score reached 3.51, indicating a high capability to respond to external opportunities and threats. The IE Matrix positioned the company in Cell I (Grow and Build), suggesting that growth-oriented strategies are appropriate. SWOT analysis generated several alternative marketing strategies, and the QSPM analysis identified the priority strategy as conducting education and practical demonstrations on the application of organic fertilizers to farmers, with the highest Total Attractiveness Score (TAS) of 6.28. This strategy is considered the most effective because it enhances farmers' understanding of product benefits, strengthens customer trust, expands market reach, and improves the company's competitiveness in the organic fertilizer industry.
ANALYSIS OF PARTNERSHIPS IN MAINTAINING THE STABILITY OF THE SUPPLY OF SENGONWOOD CHIPS AT CV AGRO MURTALSEJAHTERA Irfan Miftakhul Rozak; Annisa Nugraheni Afridhianika; Rahmawati Setiyani
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2026: Proceeding of the 7th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/mzedxd46

Abstract

This study aims to determine the supply conditions ofsengon wood chips, analyze the implementation of thepartnership between CV Agro Murtal Sejahtera and itssuppliers, and develop a partnership model using theBusiness Model Canvas (BMC) approach. The studyemployed a qualitative descriptive method withinformants selected through purposive sampling. Datawere collected through interviews and documentation,and then analyzed using the BMC approach. Theresearch findings indicate that the supply of sengonwood flour is not yet fully stable, as the average supplyfrom each supplier remains below the productionrequirement of 3,000 kg. CV Agro Murtal Sejahteracollaborates with three suppliers Saudara Indah, JhonGrajen, and Surya Indah under a general tradepartnership arrangement. The development ofpartnership models through BMC emphasizesstrengthening cooperation, communication, andcoordination of supply needs, as well as utilizing multiplesuppliers as alternative sources of raw materials. It ishoped that the development of these partnerships willsupport the availability of raw materials and ensure thesmooth production of mushroom baglogs.
SWOT AND QSPM ANALYSIS IN DETERMININGMARKETING STRATEGIES FOR PROCESSEDCATFISH PRODUCTS AT PT ALANG-ALANGTUMBUH SUBUR BOYOLALI Rajendra Agidya Putra; Annisa Nugraheni Afridhianika; Bimoseno Sepfrian
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2026: Proceeding of the 7th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/c17r6q71

Abstract

PT Alang-Alang Tumbuh Subur is a catfish product processing company with significant growth potential, supported by an abundant supply of raw materials in Boyolali Regency. However, this potential has not yet been fully realized due to suboptimal marketing efforts, resulting in challenges such as limited market reach, low brand awareness, and increasingly intense business competition. This study aims to analyze the internal and external factors influencing the marketing of processed catfish products and to formulate appropriate marketing strategies to increase sales. This study employs a case study method with a quantitative descriptive approach. Data were collected through observation, interviews, documentation, and the distribution of questionnaires to internal and external stakeholders of the company. Data analysis was conducted using the Internal Factor Analysis Summary (IFAS) Matrix, Eksternal Factor Analysis Summary (EFAS) Matrix, SWOT Matrix, and Quantitative Strategic Planning Matrix (QSPM). The results indicate that the company’s primary strength is the relatively guaranteed availability of catfish raw materials, while its main weakness is suboptimal digital promotion. The IFAS analysis results show a strength score of 1,79 and a weakness score of 1,50, while the EFAS analysis shows an opportunity score of 1,58 and a threat score of 1,74. The SWOT Matrix results indicate that the company is located at coordinates (0,145;-0,080), placing it in Quadrant II (ST Strategy/Diversification). Based on the SWOT analysis, three strategic alternatives were identified: strengthening digital marketing and brand identity; developing innovation and product diversification; and expanding the distribution network and marketing partnerships. The QSPM analysis results indicate that the recommended priority strategy is to Strengthening Alang-Alang’s digital marketing and brand identity through social media, product packaging, and digital marketing channels to support the product’s competitiveness, with a Total Attractiveness Score (TAS) of 6,74.
Co-Authors Anisatul Khusna Ayyasy Ahmad Ar Royhan Bimoseno Sepfrian Bimoseno Sepfrian Diana Sawen Endang Maryati Esti Dwi Rahmawati Herlambang Cikal Perdana Irfan Miftakhul Rozak Kresna Agung Yudhianto Miranti Rizki Mareta Nafisan Arsa Nugralistyo Nicholas Renaldo Nursyam AR Rahmawati Setiyani Rajendra Agidya Putra Restu Yuan Yoga Nugraha Setyo Rahyunanto