<![CDATA[The development of the music industry in the era of digital communication marketing has transformed the way musicians are appreciated, shifting public assessment from visual aspects to the quality of their work and digital audience engagement. This phenomenon is evident in Feby Putri, an indie musician who dominates the market with 10,328,492 monthly listeners on Spotify. This emotional empowerment and audience engagement through digital communication has become a privilege for her fanbase, Febyours. This study aims to describe how privilege functions for communication within the Febyours fanbase. The empirical foundation of this research draws from in-depth interviews with three informants comprising one representative of Feby Putri's management team and two official fanbase administrators, complemented by cyber observations across Instagram accounts @febyours, @fbypncofficialteam, and @febyoursjakarta. Data collection techniques included in-depth interviews, observation of social media activity, and documentation. Data analysis involved pattern matching, explanation, and time series analysis. The study reveals three main findings regarding the communication practices of the Febyours community by fans' official accounts. First, privilege functions as a digital currency, providing symbolic value in community interactions and encouraging member participation. Second, participatory value creation demonstrates that value is not solely produced by artists but also generated through members' active contributions in the form of content and message distribution. Third, the collective engagement mechanism illustrates that engagement is formed collectively through a digital communication network integrated with the 5A stages (aware, appeal, ask, act, advocate) and the interactive and decentralised concept of New Networked Communication.]]>
