<![CDATA[General Background Business feasibility analysis serves as a comprehensive evaluation framework to determine the viability of commercial initiatives and developmental projects. Specific Background This study investigates the business feasibility of the Toko Tani Indonesia Center (TTIC) managed by the Department of Food and Agriculture of Sidoarjo Regency as a marketing channel for MSME products and a provider of affordable food commodities. Knowledge Gap Although the store holds significant potential to support the regional economy, empirical evaluations addressing low customer visits and limited public awareness remain unaddressed. Aims This research aims to analyze business viability across legal, market and marketing, financial, technical and operational, management and human resources, economic and social, as well as environmental aspects. Results Findings demonstrate that the business is feasible for development, yielding a Benefit Cost Ratio (BCR) of 2.02, alongside adequately fulfilled legal, technical, managerial, and environmental aspects. Novelty This work provides a multi-aspect feasibility evaluation specifically focused on government-backed agricultural retail outlets supporting regional MSMEs. Implications Strengthening promotional strategies and operational management is essential to increase customer traffic and sales volume. Key Findings Highlights Financial analysis confirms the business is viable with a Benefit Cost Ratio (BCR) value of 2.02, Legal, technical, managerial, social, and environmental aspects have been adequately fulfilled, Marketing and promotional aspects require significant strengthening due to limited public awareness and low customer visits. Keywords Industrial Feasibility Study, Market Aspect, Legal Aspect, Technical Aspect, Financial Aspect]]>
