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All Journal JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI)
Hafid Maulana Yunizar
Sebelas Maret University
Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Transportation

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Pengembangan Supplier Relationship Management untuk Mengurangi Tingkat Penolakan Produk di Perusahaan Kosmetik Hafid Maulana Yunizar; Wahyudi Sutopo; Renny Rochani
Jurnal PASTI (Penelitian dan Aplikasi Sistem dan Teknik Industri) Vol. 20 No. 1 (2026): Jurnal PASTI
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/pasti.2026.v20i1.009

Abstract

This research aims to develop Supplier Relationship Management (SRM) to reduce the product rejection rate at cosmetic company, a leading cosmetics company in Indonesia. With the rapid growth of the cosmetics industry, the company faces the challenge of maintaining high quality while improving supply chain efficiency. It was found that the rejection rate of 9.52% poses a significant barrier to cosmetics production. Additionally, a delivery rate of 91.50% indicates that suppliers have not yet been able to meet company's requirements. This study uses a quantitative approach with Fault Tree Analysis (FTA) and Failure Mode Effect Analysis (FMEA) methods to identify and analyze the main causes of product rejection. The results show that the development of SRM can significantly reduce the rejection rate through improved supplier quality, better communication, and closer collaboration between the company and its suppliers. Effective implementation of SRM strategies is expected to enhance company's competitiveness in both national and international cosmetics markets.
Co-Authors Renny Rochani Wahyudi Sutopo