<![CDATA[Abstrak Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk mengentaskan kesenjangan literasi digital serta mengatasi ketidakberlanjutan aset promosi digital pada Kelompok Sadar Wisata (Pokdarwis) Sewu Kembang di Desa Wisata Tawangmangu, Kabupaten Karanganyar. Masalah utama mitra adalah kedaluwarsanya prototipe virtual tourism terdahulu akibat ketergantungan pada pihak eksternal dan keterbatasan anggaran operasional, sehingga potensi wisata alam (Bumi Perkemahan Pleseran), agrowisata (anggrek dan kaktus), serta sejarah (Candi Menggung) belum terpublikasi secara optimal. Solusi yang ditawarkan berupa hilirisasi riset penerapan teknologi Virtual Reality (VR) 360° Low-Cost berbasis smartphone dan aplikasi 3DVista, perancangan Smart Brochure dwibahasa terintegrasi QR Code via Canva, serta pendampingan manajemen promosi digital melalui situs web mandiri (https://sewukembang.kitahebat.id). Metode pelaksanaan mengintegrasikan pendekatan Participatory Action Research (PAR) dan Multimedia Development Life Cycle (MDLC) dengan melibatkan 10 orang pengurus inti Pokdarwis. Evaluasi dampak dilakukan melalui one-group pre-test and post-test design berbasis skala Likert 5 poin pada lima variabel kompetensi. Hasil evaluasi menunjukkan peningkatan rerata skor kompetensi peserta yang signifikan dari 1,15 (pre-test) menjadi 4,45 (post-test) dengan nilai Normalized Gain () sebesar 0,857 (Kategori Tinggi). Program ini terbukti efektif membangun kemandirian otonom mitra dalam memproduksi dan mengelola media promosi digital yang inklusif, berkelanjutan, serta dapat direplikasi untuk mendukung percepatan digitalisasi desa wisata. Kata kunci: low-cost 360° VR; Pokdarwis sewu kembang; smart brochure. Abstract This Community Service (PkM) program aims to bridge the digital literacy gap and resolve the unsustainability of digital promotional assets faced by the Sewu Kembang Tourism Awareness Group (Pokdarwis) in Tawangmangu Tourism Village, Karanganyar Regency. The primary issue was the expiration of previous virtual tourism prototypes caused by external vendor dependency and operational budget constraints, leaving the potential of natural (Pleseran Campsite), agritourism (orchids and cacti), and cultural heritage (Menggung Temple) underpromoted. The proposed solution is research downstreaming through the implementation of Low-Cost 360° Virtual Reality (VR) technology utilizing smartphones and 3DVista, the design of a Canva-based bilingual Smart Brochure with integrated QR Codes, and managerial assistance for sustainable digital marketing via an independent web domain (https://sewukembang.kitahebat.id). The methodology integrated Participatory Action Research (PAR) and Multimedia Development Life Cycle (MDLC) involving 10 core members of Pokdarwis. Program evaluation was conducted using a one-group pre-test and post-test design measured on a 5-point Likert scale across five competency variables. The evaluation revealed a significant increase in participants' mean competency score from 1.15 (pre-test) to 4.45 (post-test), with an average Normalized Gain () of 0.857 (High Category). This program effectively established autonomous partner independence in producing and managing inclusive and sustainable digital promotion media, offering a replicable model for rural tourism digitalization. Keywords: low-cost 360° VR; pokdarwis sewu kembang; smart brochure.]]>
