Shalza Raras Ayunda
Universitas Global Jakarta

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Intellectual Capital and Business Digital Transformation on the Performance of Culinary MSMEs in Bogor City Shalza Raras Ayunda; Yuni Pambreni; Agnemas Yusoep Islami
Neo Journal of economy and social humanities Vol 5 No 2 (2026): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v5i2.466

Abstract

This study aimed to analyze the effects of intellectual capital and business digital transformation on the performance of culinary Micro, Small, and Medium Enterprises (MSMEs) in Bogor City. This study aims to examine the effect of Intellectual Capital and Business Digital Transformation on the performance of Culinary MSMEs in Bogor City. This study employed a quantitative approach using a survey method. Data were collected through questionnaires from Culinary MSME owners in Bogor City and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial significance tests, and coefficient of determination analysis. The results indicate that Intellectual Capital and Business Digital Transformation have a positive and significant effect on the performance of Culinary MSMEs in Bogor City. The findings further indicate that Intellectual Capital has a stronger influence on MSME performance than Business Digital Transformation. This finding suggests that the knowledge, skills, experience, and capabilities possessed by MSME owners and employees remain important resources in improving business performance, while digital transformation strengthens business processes by increasing operational efficiency, market access, and customer engagement. The results imply that improving the performance of Culinary MSMEs requires not only the adoption of digital technologies but also the development of human knowledge, skills, and organizational capabilities.