Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal JOBS (Jurnal Of Business Studies) TECHNO-SOCIO EKONOMIKA
Yuni Pambreni
Jakarta Global University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ANALYSIS OF QUALITY IMPROVEMENT USING STATISTICAL PRPOCESS CONTROL TOOLS TO REDUCE THE DEFECT LEVEL OF GREY FABRIC PRODUCT (A CASE STUDY AT PT SARI WARNA ASLI II BOYOLALI) Yuni Pambreni; Karnowahadi Karnowahadi; Budi Prasetya
JOBS (Jurnal Of Business Studies) Vol 2, No 2 (2016): Desember 2016
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v2i2.667

Abstract

This study aims to find out the implementation of quality control of products at PT Sari WarnaAsli II Boyolali by using statistical methods, to identify the type of dominant product defects and to identify the factors that resulted in product defect including Light Filling Bar, Miss Pick, and Filling Bar. The method of collecting data are interview, observation, and literature review. Analysis of quality control is done by using Statistical Process Control tools such as check sheet, histogram, c chart, pareto chart, and fishbone chart. Check sheet and histogram are used to present data become easier to be understood for further analysis. C chart analysis result indicate that there are 27 days in March 2016 in which the data is out of control limits, it means that quality control in the company needs further improvement. According to pareto analysis, the dominant of defects are Light Filling Bar (45,3%), Miss Pick (28,8%), and Filling Bar (25,9%). From fishbone chart, it can be known that the main causes that trigger the defects are derived from method factor, personnel (man) factor, and machine factor. The company could take preventive and corrective measures to reduce the defect level and improve quality among others, by enhancing supervision, improving work assessment, and regenerating machines.
MEDIATING INTELLECTUAL CAPITAL ON DIGITAL MARKETING FOR MARKETING PERFORMANCE IMPROVEMENT OF COPPER-BRASS CREATIVE INDUSTRY SMEs Yuni Pambreni; Udriyah Udriyah; Dwi Rachmawati
TECHNO-SOCIO EKONOMIKA Vol 16 No 2 (2023): Jurnal Techno-Socio Ekonomika - Oktober
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2023.16.2.2822

Abstract

This study used path analysis as research method to analyze the mediating of intellectual capital variable on digital marketing for marketing performance improvement of copper-brass creative industry SMEs in Tumang, Boyolali as the center of copper-brass creative industry in Indonesia. Digital marketing as independent variable with indicators which are cost, incentive program, site design, and interactive. Intellectual capital as intervening/mediating variable with indicators, human capital, organizational capital, and social capital. Then, marketing performance as dependent variable with measuring indicators are sales volume, customer growth, and revenue growth. Primary data was obtained by questionnaire as research instrument, then the data was processed with SPSS 23.0. Population in this study is copper-brass creative industry SMEs in Tumang, Cepogo, Boyolali. The sample size is 99 manpower respondents, either owner or employee. The result of this study indicate that Copper-brass creative industry SMEs can improve and optimize marketing performance by rising digital marketing which will affect the increasing of intellectual capital and marketing performance.
COMPETITIVE ADVANTAGE AS A MEDIATING VARIABLE BETWEEN E-COMMERCE AND PRODUCT INNOVATION TOWARDS MARKETING PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN KENDAL Udriyah Udriyah; Yuni Pambreni; Zakia Maulida Antono
TECHNO-SOCIO EKONOMIKA Vol 16 No 2 (2023): Jurnal Techno-Socio Ekonomika - Oktober
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2023.16.2.2828

Abstract

Path analysis is used on this study in studying the effect of e-commerce and product innovation on competitive advantage and the impact on marketing performance of SMEs in Kendal Regency, Central Java. The method of collecting data is by using a questionnaire. The sample is amounted to 100 SMEs in Kendal, Central Java, Indonesia. The result indicates that e-commerce together with product innovation have positively significant influence partially and simultaneously toward competitive advantage of SMEs in Kendal. The competitive advantage has a significant positive influence on the marketing performance of SMEs in Kendal. E-commerce together with product innovation mediating by competitive advantage positively significant effecting on marketing performance of SMEs in Kendal, directly and indirectly. The outcomes of this research answered the effect of e-commerce and product innovation toward competitive advantage and marketing performance of SMEs in Kendal, Central Java. The SMEs owner can optimize and improve the marketing performance by escalating use of e-commerce and optimizing product innovation that will affect the increasing competitive advantage and marketing performance.
Co-Authors Budi Prasetya Dwi Rachmawati Karnowahadi Karnowahadi Udriyah Udriyah Zakia Maulida Antono