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All Journal Jurnal Karya Nyata Pengabdian
Viola Pebriyanti
Universitas Dehasen Bengkulu
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Optimization Of Instagram Social Media As A Digital Promotion Media For Warung Rapif MSMEs Viola Pebriyanti; Sri Handayani
Jurnal Karya Nyata Pengabdian Vol. 3 No. 1 (2026): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jknp.v3i1.908

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in supporting economic growth, but many MSMEs still face challenges in marketing their products, especially in utilizing digital technology. WarungRapif is one of the culinary MSMEs that previously had limitations in promotional activities due to the absence of social media as a marketing medium. This community service activity aims to assist WarungRapif in utilizing Instagram as a digital promotional platform to increase product visibility and expand marketing reach. The methods used in this activity include observation, interviews, documentation, and direct assistance in creating and managing Instagram accounts. The results of this activity show that the creation of the Instagram account @warungrapif provides MSMEs with a digital promotional platform that can be used to introduce products, provide information to consumers, and build a more professional business image. The implementation of digital marketing through Instagram is expected to help Warung Rapif improve promotional effectiveness and adapt to increasingly competitive business developments.
Co-Authors Sri Handayani